Avient Develops New Hardness Grades in High-Performance Barricade™ Elastomers Portfolio

June 24, 2021

CLEVELAND – June 24, 2021 – Avient today announced the launch of two new grades within its next-generation Barricade™ elastomers product line that expand the durometer range, which now spans from 50 to 90 Shore A.

Developed in response to customer inquiries and application requirements in growing industrial and consumer markets, the new formulations satisfy high-temperature / low compression set performance needs at this broader durometer spectrum. 

These crosslinkable elastomers are based on Fortrex™ technology licensed from Cooper Standard. They bridge the gap between traditional TPEs and silicones with improved design flexibility, easier processing, and lighter weight solutions when compared to conventional TPVs, silicones, and thermoset rubbers.

The softest durometer in this product line, the new 50A grade, offers exceptional haptics for enhanced user comfort. It provides a reliable alternative to silicone in a host of consumer applications. At the other end of the spectrum, the 90A grade was added to provide a more rigid material that still offers flexibility in demanding industrial applications. 

“Market and application demands are ever changing, and it’s our responsiveness and deep formulation expertise that help customers meet those challenges head on,” said Matt Mitchell, director, global marketing at Avient. “This product expansion is an example of our ongoing innovation process focused on solving customer problems with advanced materials science.”

Customizable and colorable, all Barricade elastomers are available globally, including the original 60, 70, and 80 Shore A grades.

About Avient
Avient Corporation (NYSE: AVNT), with expected 2021 revenues of $4.3 billion, provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

  • Barrier technologies that preserve the shelf-life and quality of food, beverages, medicine and other perishable goods through high-performance materials that require less plastic

  • Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation

  • Breakthrough technologies that minimize wastewater and improve the recyclability of materials and packaging across a spectrum of end uses

Avient employs approximately 8,400 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®.  For more information, visit
To access Avient’s news library online, please visit

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Media contact
Michelle Maniscalco
Senior Manager, Marketing Communications
Avient Corporation

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