https://www.avient.com/sites/default/files/2022-11/Cesa Fiber Tracer Concentrates Product Bulletin.pdf
This can make it difficult to trace a
garment or other type of fabric product back to the
fiber manufacturer and brand owner.
APPLICATIONS
Cesa Fiber Tracer Concentrates are particularly
recommended for apparel, sportswear, and home
textiles to support brand ownership and labels
such as those for recycled content, “made in”, and
bio-polymer content.
https://www.avient.com/sites/default/files/2020-09/cai-healthcare-application-bulletin.pdf
COLORANTS & ADDITIVES
FOR HEALTHCARE
Essential polymer solutions
for critical healthcare applications
WHEN MATERIAL EXPERTISE IS
CRITICAL
AESTHETIC APPEAL
Regulatory compliant and
approved masterbatch colors
use custom polymer colorants
to achieve any shade
SPECIAL EFFECTS
Enhance your brand and stand
apart with pearlescent, metallic,
iridescent, fluorescent or
thermo-chromatic effects
SOLID TO LIQUID
SOLUTIONS
Choose from a full range of
available color solutions,
from liquid color to solid
product forms
ANTIMICROBIALS
Efficacy performance and
regulatory requirements are
met in a wide range of resins
compatible with Withstand™
antimicrobial technology
SURFACE ENERGY
MODIFICATION
Additive technologies such as
low retention, hydrophobic,
lubricious, light diffusion, or
anti-stat provide desired surface
manipulation
Materials used for today’s medical devices, parts and pharmaceutical packaging contribute significantly to
performance and, in turn, to a patient’s health and well-being.
GLOBAL REGULATORY
COMPLIANCE
Our regional tech centers
around the world offer
regulatory support and product
stewardship expertise to help
you qualify your products
BIO-COMPATIBILITY
APPLICATIONS
Bio-compatible additives
and colorants, tested under
USP Class VI and ISO 10993,
allow your materials to
achieve required functional
performance while meeting
brand and color standards
STERILIZATION
REQUIREMENTS
A standard color range and
deliberate formulations
provide stability under
harsh sterilization methods
AUTHENTICATION
TECHNOLOGY
Protect your brands with our
Percept™ anti-counterfeit,
security and tracking taggant
technologies, or utilize
radiopacifiers for placement
protection
LASER MARKING
SOLUTIONS
Optimized for color and contrast
without diminishing physical
property characteristics for
branding, inventory management,
data coding, or universal device
identification
PRODUCT & PROCESS
OPTIMIZATION
Maximize production throughput
or eliminate waste with solutions
including dimensional stabilization,
cycle time reducers, chemical
foaming agents, nucleation or
hybrid technology
ONCOLOR™ HC
Colorants designed to be healthcare-friendly.
https://www.avient.com/sites/default/files/2025-03/ColorWorks Design and Technology Centers Brochure.pdf
Brand owners,
marketers, and product designers can depend
on the team’s collaborative design approach, a
cornerstone of the services offered, to efficiently
create impactful CMF concepts ready for
commercialization.
It starts with an initial dialog to understand the
customer’s product needs, brand goals, and market
requirements.
By collaborating with ColorWorks, brand owners,
marketers, and product designers gain access to
a robust ecosystem of creativity and technical
expertise.
https://www.avient.com/sites/default/files/2022-03/Dental Scaler Application Snapshot.pdf
S U RG I C A L
I N S T RU M E N T O E M
D E N T A L S C A L E R
• Attain an extreme white color to appear hygienic and
aesthetically pleasing
• Ability to laser mark the brand
• Maintain impact resistance
• Achieved a clean, bright white color that
provided a more pleasing experience for
patients
• Allowed scaler to be laser marked for brand
identification
• Met the need for impact resistance and
successfully passed the drop test
requirements
Transcend™ Premier Healthcare Colorants
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2021-08/versaflex-toy-blaster-ammo-case-study-one-pager.pdf
TOY BRAND
S O F T F O A M “ A M M O ”
• Replace foaming polyurethane
• Soft touch without any tacky feeling
• Achieve desired speed and power requirements
• Consistent and low kinetic energy dissipation performance
• High flow ability to improve the production efficiency
• Developed a TPE solution with consistent
quality that met tight durometer specifications
and improved yield
• Passed all weight, compression, and dimension
tests in different testing conditions in order to
prove consistent molding shape and properties
• Met velocity requirements to support brand
claims for power and speed performance
Versaflex™ Thermoplastic Elastomer
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-12/Versaflex TPE Fitness band-case study snapshot_1202.pdf
GLOBAL FITNESS
BRAND
R E S I S T A N C E B A N D
• Soft material (25-30 Shore A durometer)
• Grippy feel
• Good colorability
• Compatible with injection molding
• Developed a custom-made TPE with
excellent rebound resilience, even after
45,000 stretches
• Replaced thermoset rubber with a
recyclable material
• Supported higher production efficiency to
reduce total cost
Versaflex Thermoplastic Elastomers
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/thermoplastic-elastomers/versaflex-thermoplastic-elastomers
Slide 1: Global fitness brand
https://www.avient.com/sites/default/files/2024-12/Oncolor Lux Colorants - PP Cap - case study snapshot.pdf
INHALER ROLL
BRAND
P P I N H A L E R R O L L C A P
• Provide green glow-in-the-dark effect colorants
• Offer good glowing performance but with a low dosage
• Meet a short delivery lead-time and cost-effective solution
• Met customer’s glowing effect requirement
of more than 8 hours with a 2% dosage
• Offered strong product innovation ability to
support customer’s product differentiation
with special effects
• Provided a short lead time and cost-
effectiveness with local production
OnColor Lux Colorants
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/polymer-additives/visual-enhancement-effects/oncolor-lux-colorants
Slide 1: inhaler roll Brand
https://www.avient.com/sites/default/files/2024-08/Stat-Tech-Vacuum cleaner handle -case study snapshot_0826.pdf
GLOBAL SMALL
APPLIANCE BRAND
V A C U U M C L E A N E R H A N D L E
• Comply with flame retardant ratings of UL 94 V-0 at 0.8mm and
GWIT 775oC / GWFI 850oC
• Pass ball pressure at 75oC
• Deliver stable static resistivity of E9-11
• Matched color to a specified black103
• Pass tests for battery runaway, drop at 1m, static load, and
fatigue life
• Provided a custom formulation with a good
balance of performance and aesthetics
• Guided the molder on how to properly
measure the surface resistance of the part
and the fixture specifications
• Had excellent service with fast turnaround of
samples and strong ADTS support to ensure
smooth processability
Stat-Tech Static Dissipative & Electrically
Conductive Formulations
KEY REQUIREMENTS
WHY AVIENT?
All Rights Reserved
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/stat-tech-static-dissipative-electrically-conductive-formulations
Slide 1: Global small appliance brand
https://www.avient.com/sites/default/files/2020-03/case-study-colormatrix-impress-rpet-bottle.pdf
Case Study - ColorMatrix Impress rPET Bottle vF PDF
© 2019, All Right Reserved
PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
BOTICÁRIO
C O S M E T I C P A C K A G I N G
• Cosmetic bottle packaging colorant designed to help
distinguish product on the shelf
• Compatible with sustainable packaging material to enable
use in rPET technology
• Brand-specified color
• Local material development support
• Achieved brighter color and more brilliant
metallic effect than alternative colorants
• Developed for use in 10% recycled rPET
bottle
• Formulated custom liquid colorant on-site
and matched to brand color standard
ColorMatrix™ Impress™ High Gloss Metallic
Effect Colorants liquid color for bottle
packaging
KEY REQUIREMENTS WHY POLYONE?
https://www.avient.com/sites/default/files/2021-10/avnt-q3-2021-earnings-presentation_0.pdf
This
innovation drives performance and is
reflective of consistent, strategic
investments in technology and people
Clariant Color business
acquired July 1, 2020
1
1
2
3
5
7
7
7
9
10
30
40
14
25
13
22
35
9
19
13
18
41
Current Additional share needed to reach 2025 target
B R A N D O W N E R S C O M M I T T E D TO I N C R E A S I N G
U S E O F R E C YC L E D M AT E R I A L S
8
Brand Owner 1
Brand Owner 3
Brand Owner 2
Brand Owner 7
Brand Owner 4
Brand Owner 10
Brand Owner 6
Brand Owner 11
Brand Owner 5
Brand Owner 8
Brand Owner 9
Brand Owner 12
Brand Owner 13
Percent recycled plastic used:
(examples and not exhaustive)
(1)
(1) Latest year reported.