As highlighted in our Products section, Avient has a highly-technical and broad portfolio of material solutions that help our customers—and our planet— be more sustainable.
In 2020, we further evaluated our applications and revenue from our sustainable solutions, since the publishing of our last report and the acquisition of Clariant Masterbatch. Updated revenue performance is provided herein. It is clear that these materials have and will continue to comprise a growing portfolio for our company, as demand increases across the globe and canvasses many end markets. Our innovation efforts and collaboration with customers have increased in lockstep. As a result, Avient revenue from sustainable solutions has more than doubled compared to 2016.
For pro forma 2020, we delivered $790 million in sustainable solutions sales, as defined using criteria aligned with the FTC 2012 Guide for the Use of Environmental Marketing Claims. And we did so while also yielding sustainable benefits in these eight key areas where our material science is having the most impact.
As we look to the future, we expect these eight areas to gain even more importance—and acceptance—among our customers and their end users. We also expect it will further the win-win benefit trend for both our planet and Avient.