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Organoleptic Coloration

SenseAction™ Masterbatches

Vibrant Color

The demand for food purity is growing among consumers – the changing beverage market requires organoleptic pre-tested masterbatches. SenseAction™ combines a dedicated raw material range with a safe production process. In a market where brand image and health awareness are key buying factors, our pre-tested masterbatches help mitigate the risk of organoleptic influences.

In a market where brand image and health awareness are key buying factors, our pre-tested masterbatches help mitigate the risk of organoleptic influences.

We have created a concept for coloring organoleptic-sensitive applications that caps producers and brand owners can rely on to create a positive experience for the consumer. The concept is based on three pillars: a dedicated raw material portfolio, an HACCP production site and a sensory test method.

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Impact

  • Masterbatch formulation based on dedicated raw material range
  • Safe production process at internally certified production site
  • Sensory test at external partner for each lot, limiting risk
  • Organoleptic pre-tested masterbatches support sustainability

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PolyOne and Clariant Masterbatch unite to form a new kind of materials company.

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