https://www.avient.com/idea/three-ways-soft-touch-enhances-consumer-products
Specialized chemistries enable TPEs to adhere to many different plastic substrates, including polypropylene (PP), polycarbonate (PC), acrylonitrile-butadiene-styrene (ABS), PC/ABS, copolyester, polyamide, and polystyrene, for a seamless and permanent bond.
The premium mouse had a profit margin about 30% higher than other models and helped the OEM increase market share.