We've interviewed Chris Lefteri, Marshall Hamachi, and Owen Foster to glean their insights on materials-centric design, plus rounded up some success stories from the Avient Design team to illustrate how this concept plays out in the real world. 

One respected truck manufacturer chose Avient to help them reach their lightweight goals.

One respected truck manufacturer chose Avient to help them reach their lightweight goals.

One respected truck manufacturer chose Avient to help them reach their lightweight goals.

Avient’s reinforced composite technologies use carbon, glass and aramid fibers with custom formulated thermoset or thermoplastic resins in continuous forming processes Avient Design Sync design with manufacturability: Learn about how Avient Design can help simplify your new product development process

This article will explore how to define and achieve lightweighting goals, identify the three automotive components that are well-suited to be replaced with advanced polymer solutions, and outline how Avient can help with the transition. How Avient Can Help With Your Transition Avient offers expertise in formulations, engineering services, and global technical and manufacturing support to address your unique challenges.

Discover advanced material solutions so you can solve tough challenges and leave the competition in your wake. 1.844.4AVIENT avient.com © 2025, All Rights Reserved Avient Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012 TACTILE EXPERIENCE Soft Touch Feel, Wet Grip, Durable Performance, Reduced Heat Transfer SOLUTION: Thermoplastic Elastomers (TPEs), UV Blocking Additives, “Cooler to the Touch” Colorants METAL REPLACEMENT High Impact Resistance, Durability, Vibration Damping Properties, Weight Reduction, Design Flexibility SOLUTION: Long Glass Fiber Reinforced Composites, Chemical Foaming Agents WOOD REPLACEMENT & WEIGHT REDUCTION Exceptional Strength-to-Weight Ratio, Resistance to Chemicals and Moisture Degradation, Strong Adhesive Properties for Simplified Installation SOLUTION: Composite Sandwich Panels, Chemical Foaming Agents, Wood Plastic Composite (WPC) Technology, Continuous Fiber Reinforced Thermoplastic Tape & Laminates, Pultruded Composite Profiles HIGH IMPACT DURABILITY High Strength Performance, Localized Reinforcement, Material Reduction SOLUTION: Continuous Fiber Reinforced Thermoplastic Tape & Laminates CORROSION & MOISTURE RESISTANCE Extended Performance, Low Moisture Uptake, Durability SOLUTION: Moisture-Resistant Long Fiber Reinforced Composites, Corrosion Resistant Additives, Composite Sandwich Panels AESTHETIC APPEAL Custom Color and Special Effects, Paint Replacement, Color Fade Protection SOLUTION: Custom Polymer Colorants, UV Blocking Additives, Antioxidant Additives, Molded-In-Color Metallics, Scratch & Mar Additives, Laser Marking Additives, Pre-Colored High-Gloss Thermoplastics http://www.avient.com https://www.avient.com/products/thermoplastic-elastomers/versaflex-thermoplastic-elastomers https://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives/cesa-light-additives https://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives/oncolor-wpc-capstock-technology https://www.avient.com/products/long-fiber-technology/complet-long-glass-fiber https://www.avient.com/products/long-fiber-technology/complet-long-glass-fiber https://www.avient.com/products/polymer-additives/foaming-agents https://www.avient.com/products/advanced-composites/continuous-fiber-composite-panels/hammerhead-marine-composite-panels https://www.avient.com/products/polymer-additives/foaming-agents https://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives/oncolor-wpc-capstock-technology https://www.avient.com/products/advanced-composites/pultrusion-and-continuous-filament-winding-technology/glasforms-pultruded-rods-tubes-custom-profiles https://www.avient.com/products/long-fiber-technology/complet-moisture-resistant-nylons https://www.avient.com/products/long-fiber-technology/complet-moisture-resistant-nylons https://www.avient.com/products/polymer-additives/corrosion-resistant-additives/cesa-cor-additives https://www.avient.com/products/advanced-composites/continuous-fiber-composite-panels/hammerhead-marine-composite-panels https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-fx-special-effect-colorants https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-fx-special-effect-colorants https://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives/cesa-light-additives https://www.avient.com/products/polymer-additives/antioxidant-additives https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches/smartbatch-fx-paint-replacement-0 https://www.avient.com/products/polymer-additives/visual-enhancement-effects/cesa-scratch-mar-resistance-additives https://www.avient.com/products/polymer-additives/colorants-and-additives-wire-cable/cesa-laser-additives https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/artisan-pre-colored-thermoplastics-premium-finishes https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/artisan-pre-colored-thermoplastics-premium-finishes

Avient reported organic revenue growth for the fourth consecutive quarter and expanded adjusted EBITDA margins 20 bps to 17.5%.   Avient’s chief operating decision-maker uses these financial measures to monitor and evaluate the ongoing performance of the Company and each business segment and to allocate resources.

For spiral flow information about a specific grade or additional details about the spiral flow test procedure, please contact your Avient representative. The shrinkage values reported by Avient are determined using a 0.125" thick plaque.

For spiral flow information about a specific grade or additional details about the spiral flow test procedure, please contact your Avient representative. The shrinkage values reported by Avient are determined using a 0.125" thick plaque.