https://www.avient.com/sites/default/files/2025-05/Smartbatch Shampoo _ Conditioner OEM Case Study Snapshot.pdf
C O N S U ME R PAC K AG E D
G O O D S C O M PA NY
S H A M P O O & C O N D I T I O N E R
B O T T L E S A N D C A P S
• Achieve a precise color match while ensuring a high
amount of post-consumer recycled content (PCR) in the
inner layer of the bottle
• Reduce development time for quicker approvals and lower
costs, and to enable rapid speed to market
• Used proprietary Color Prediction Tool to
digitally illustrate color possibilities while
developing a customized PCR solution
• Leveraged Avient’s ColorWorks Design &
Technology Center to adjust colors
according to the customer’s specifications
and accelerate commercialization
Smartbatch Combination Colorants &
Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches/smartbatch-combination-colorants-additives
Slide 1: Consumer packaged goods company
https://www.avient.com/sites/default/files/2020-07/woonkeatmoh_0.pdf
WOON KEAT MOH
Senior Vice President, President Color, Additives & Inks–Americas and Asia
Woon Keat Moh (“Moh”) is senior vice president, president, Color, Additives & Inks, Americas
and Asia regions for Avient Corporation, a premier provider of specialized and sustainable
material solutions and services.
This has included Sales Director for Avient’s Color and Additives
segment in Asia and General Manager of Engineered Materials Asia.
https://www.avient.com/sites/default/files/2020-12/excelite-one-pager-pallet-manufacturer.pdf
A M E R I C A & A S I A
• Eliminate voids in plastic that create quality issues
• Reduce high scrap rates due to sink marks
• Improve low strength-to-weight ratio due to voids
• Reduce long cycle times
• Run more fractional melt / low melt flow resins
• Improved cell structure and physical properties
• Removed sink marks to reduce scrap rates
• Improved gas retention when used with N2
physical foam
• Reduced short shots for lower scrap rates
• Improved melt flow and created a more
controllable foaming process
• Provided greater ability to process low melt flow
resins
Excelite™ IM Chemical Foaming Additives
KEY REQUIREMENTS*
WHY AVIENT?
https://www.avient.com/products/polymer-additives/foaming-agents/colormatrix-excelite-chemical-foaming-additives
https://www.avient.com/sites/default/files/2024-01/SmartHeat RHC Application Snapshot.pdf
PACKAGING
CONVERTER
R P E T W A T E R B O T T L E S
• Provided the only reheat additive with APR
Critical Guidance & Bottle-to-Bottle Recognition
• Allowed increased use of rPET with no negative
impact to performance or aesthetics
• Enabled preforms to heat more quickly to
improve cycle times and reduce energy usage
• Set up onsite dosing equipment for customer at
multiple locations and provided technical support
nationally
ColorMatrix™ SmartHeat™ RHC
WHY AVIENT?
https://www.avient.com/products/polymer-additives/reheat-additives-pet/colormatrix-smartheat-rhc
https://www.avient.com/resources/safety-data-sheets?page=1203
LIGHT LASER MARK ADDITIVE
https://www.avient.com/resources/safety-data-sheets?page=2743
99080PFX EPIC LOW-BLEED ADDITIVE
https://www.avient.com/resources/safety-data-sheets?page=849
ADDITIVE SAMPLE - GLYCOLUBE VL
https://www.avient.com/resources/safety-data-sheets?page=4090
OPQ WHITE PLA ADDITIVE
https://www.avient.com/resources/safety-data-sheets?page=966
RE-HEAT ADDITIVE
https://www.avient.com/resources/safety-data-sheets?page=6276
PVC WAX ADDITIVE