Developed in response to increasing demand from regional brands in China for greater product differentiation, this collection of color and additive formulations also offers to streamline production and reduce manufacturing cost. Brand owners in Asia continually seek to increase consumer engagement by visually differentiating their PET packaging,” said Say Eng Lee, general manager, Color & Additives Asia at PolyOne. We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness.”

Percept™ Brand Protection Technology – Authentication technology to protect brand equity and defend against potential liability caused by non-authentic products; enables efficient field identification to thwart counterfieters Collaborative Custom Color Expertise – Enables manufacturers to offer realistic training experiences by creating custom-tailored skin tones; thermochromatic technology enables model to change color in response to heat or cold, simulating hypothermia, fever or burns; can also be used to design distinguishable looks to drive brand equity

CLEVELAND – PolyOne today unveiled a new collection of liquid color concentrates for designers and brand leaders that infuse PET containers with shimmer and frost effects. Created using ColorMatrix™ advanced liquid color dispersions, the new colorants  produce effects such as iridescent color movements and unique surface appearance that can enhance brand presence and deliver differentiated shelf impact across beverage, personal care and household product packaging applications. Caption: InVisiOSM shimmer and frost color effects from PolyOne offer inspirational color and texture ideas for brands, designers and market managers. 

When it comes to the creative application of color and special effects in product design and branding, ColorWorks™ centers are an invaluable source of ideas, inspiration and technical guidance. At any of our five global ColorWorks centers, brand managers and designers work with our dedicated team of experts to establish high-impact color concepts at the earliest stages of product development. Focusing simultaneously on aesthetics, functionality, color efficiency and project coordination, ColorWorks helps you heighten shelf impact, differentiate your brands, control costs and time-to-market, and manage color across multiple resins.

Luxury Cosmetics Brands Inspired by PolyOne Sensory Materials and Finishes for Differentiated Package Design CLEVELAND – Cosmetics brand owners are increasingly seeking new ways to engage consumers by appealing to their senses through luxury packaging.

New PolyOne Technology Improves Brand Protection and Combats Counterfeiting of Consumer Electronics New PolyOne Technology Improves Brand Protection and Reduces Counterfeits for Consumer Electronics

Recycled plastics can be used to create new products across several industries, but one brand owner in particular was looking to incorporate recycled plastics in their consumer applications. reSound REC recycled content formulations helped this brand owner deliver on their sustainability goals.

Recycled plastics can be used to create new products across several industries, but one brand owner in particular was looking to incorporate recycled plastics in their consumer applications. reSound REC recycled content formulations helped this brand owner deliver on their sustainability goals.

Authentication technologies can help preserve your brand How do counterfeits affect brands? Percept™ Brand Protection Technologies

As part of the relationship, Ryonet will be launching a new range of Wilflex™ co-branded textile inks called Ryonet® EPIC™ Lava™. The Wilflex™ brand of inks emerged in the early 1960’s as screen printing on t-shirts gained popularity for self-expression allowing the Wilflex™ brand to gain global recognition. Photo Caption: EPIC™ Lava™: a new range of Wilflex™ & Ryonet® co-branded textile inks.