Colorants can meet brand standards, UV packages can offer additional protection for applications with high UV exposure, lubricants can minimize wear and tear, flame retardants can provide flame, smoke, and/or toxicity compliance, and additional durability can ensure your products perform in extreme climates (hot or cold). Customized color matches for brand cohesiveness Employ color as part of a product branding strategy

Your brand connotes luxury. One strategy? While traditional ad messages rely on visuals to showcase a product, sensory branding strategies depend on touch, sound, smell and taste.

On December 4, 2024, we presented our new strategy at the New York Stock Exchange during our Investor Day. Our strategy is enabled by our focus on four Strategic Drivers: portfolio prioritization, amplify innovation, digital for operational excellence and growth, and leadership, talent and culture for the Avient of the future.

Strategies to Reduce Your Carbon Footprint We’ll explain how each of these strategies can then result in reducing your environmental impact.  Collaboration across the value chain: a polymer value chain generally involves three organizations: raw material supplier, polymer manufacturer, and the brand owner or OEM.

Homepage // News Center // PolyOne Expands Healthcare Portfolio in China with Dow Corning® Brand Silicones This agreement with Dow Corning strengthens our portfolio to better serve our healthcare customers located in China, and also supports our strategy of helping U.S. The addition of Dow Corning® brand silicones to the PolyOne Distribution portfolio broadens the ability of both companies to support healthcare customers in China.

Homepage // News Center // Dyneema® Launches New Website and Brand Identity, Showcasing the Strengths It Brings to Its Value Chain The all-new Dyneema.com website will form the heart of campaigns, customer engagement, and our brand growth strategy,” says Jan-Lodewijk Lindemulder, Vice President and General Manager for Dyneema®, at Avient. Our brand is as strong as our organization, embodying the science, power, performance, and protection that customers gain from Dyneema®.”  

Homepage // News Center // InVisiO™ Color Inspiration 2018 from PolyOne Empowers Color Strategies for Designs That Captivate With InVisiO, PolyOne helps customers to capture the essence of their brand and leverage comprehensive color and materials resources to choose successful color approaches for their products. Together with Color Inspiration 2018, designers and brand owners can work with InVisiO experts to develop new color palettes or even adapt existing colors to accommodate a new phase in a product’s lifecycle.

Homepage // News Center // InVisiO™ Color Inspiration 2019+ Explores Color Strategies Rooted in Art and Design Evolution For more information on Color Inspiration 2019+ and how it can help designers and brand owners develop color strategies based on consumer color preferences, please contact us here. 

Dodd will be responsible for developing and executing PolyOne’s marketing strategy and leading all corporate marketing functions to achieve the company’s objectives of profitable sales growth, innovation, specialty mix improvement and value creation. Her proven ability to develop and execute marketing strategies and lead global marketing teams will be a tremendous asset as we pursue our specialization strategy. In addition she worked at Honeywell International as brand manager for FRAM and Autolite, as well as global market manager for healthcare specialty films.

Avient's Publication of UK Tax Strategy Avient's Publication of UK Tax Strategy Avient’s Publication of Polish 2023 Tax Strategy