The company’s approach to product design is deeply rooted in the principles of the circular economy and BIC’s 4R philosophy: reducing the amount of raw materials, including as much recycled or alternative materials as possible, making more refillable products, and improving the recyclability of both products and packaging. This material, also known as a thermoplastic elastomer, has a soft, grippy feel and is highly colorable.

The company’s approach to product design is deeply rooted in the principles of the circular economy and BIC’s 4R philosophy: reducing the amount of raw materials, including as much recycled or alternative materials as possible, making more refillable products, and improving the recyclability of both products and packaging. This material, also known as a thermoplastic elastomer, has a soft, grippy feel and is highly colorable.

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