https://www.avient.com/resource-center/knowledge-base/case-study/electric-car-quickens-pulse-color
And there was an aesthetic target: the new material needed to deliver tactile qualities consistent with the car’s luxury price tag.
The carmaker’s design engineers brought in Avient to look at possible new approaches.
The immediate result of the new ABS material was elimination of the automaker’s color consistency issues.
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