Experts say it’s color. To get the most from a color strategy, you need the right colorant for the job. COMPLEMENTARY SOLUTIONS SMART COLORANTS: MAKING THE MOST OF COLOR SOLID COLORANTS LIQUID COLORANTS Available based on many different carrier resins Clean, easy handling + feeding Designed + engineered for compatible polymer matrix More effective for low letdown ratios Highly accurate dispensing Can be processed at lower temperatures COLOR STRATEGY BEST PRACTICES EXPANDING COLORANT OPTIONS Avoid limiting yourself to either solid or liquid forms, and focus on the requirements of the end application instead • Widen your materials and applications possibilities • Achieve the desired effect for each part • Optimize productivity and system costs by matching the right colorant type to the project ADDING SPECIAL EFFECTS Further differentiate and add value to your products • Examples include: metallic, pearlescent, chrome look, edge glow, sparkle/glitter, neon/fluorescent look, woodgrain/stone/camouflage SELECTING + SIZING COLORANT EQUIPMENT Both liquid and solid colorants can be used in the same production facility • Use the right colorant to significantly impact production and offer improvements in terms of efficiency and quality. * WebpageFX, www.webpagefx.com/blog/web-design/psychology-of-color-infographic/ ** “Colorant Market Size Worth $37.49 Billion By 2025,” Grand View Research, Inc. $37.5B projected global colorants market size by 2025** 84.7% of consumers cite colors as the primary reason they buy a particular product* U S D © 2020 Avient, All Rights Reserved To learn more about polymer colorants and how you can improve your current color strategy, visit avientdistribution.com or call +1.844.4AVIENT https://www.avientdistribution.com/

Improves Color Consistency Pre-Color Enables $200K Savings The Influence of Color

Color Design These components win by losing the paint and saying yes to molded-in color Advances in molded-in color technologies allow geometrically complex parts to be produced without compromising on color.

Color Design Car interiors have long been a mono-color landscape. Disparate colors: Mixing the colors of textiles in a car’s interior can stretch its appeal to new audiences.

Featuring a fresh look at color and additive dispersions for silicone as well as the latest cosmetics ingredients and global color trends, it provides formulators with valuable online color resources. The site also provides information about Colorsperse colorants’ regulatory compliance for foundations, beauty balm / color correcting creams, and lip glosses.  Caption: PolyOne has launched a website focused on color solutions and services for cosmetics formulators. 

Colorants for Disposable and Durable Nonwovens COLOR CARD Copyright © 2021, Avient Corporation. The masterbatch colorants have excellent dispersion, light and color fastness and highly favorable filtration properties as well as meeting requirements for a variety of nonwoven constructions and weights. Color shown may vary from actual color due to printing and monitor variations.

The ColorForward 2025 color palette. These colors are paired with the latest effects, resins, and additives to create a well-rounded, inspiring Color, Material, Finish (CMF) forecast. The process of identifying the global trend stories and color selections is carried out by a group of color, marketing, and social trend experts during a week-long workshop.

OnColor™ Colorants Shades of Nature Collection OnColor™ Colorants – Shades of Nature is a collection of 10 special effects colorants inspired by nature. Formulated using a proprietary process, Shades of Nature special effects colorants deliver a less industrial effect, appearing more sustainable and handcrafted to enable products to make a sensory connection with consumers. All color tones can be customized in virgin or recycled resins of various types.

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PolyOne has developed colorants that are compatible with these specialty engineered materials. This color collection targets colors for vehicles that attract “Flat Agers,” a reference to the fast-growing group of aging-but-fit car buyers who value user friendly vehicles combined with new, sophisticated design. The InVisiO Color Inspiration special collection for the transportation industry will expand as PolyOne continues to work closely with designers and identify additional new color-inspired trends.