MANNHEIM, Germany – PolyOne Corporation (NSYE: POL) a premier global provider of specialized polymer materials, services and solutions, today announced the release of its InVisiO℠ Color Inspiration special collection for the transportation industry. Based on consumer research and design trends, this collection will help automotive engineers and designers increase creativity in color development.
“After the 2014 launch of InVisiO Color Inspiration collections – originally developed for the cosmetics and personal care packaging industry – creative leaders in the automotive world began to take notice. To better serve these customers, PolyOne has developed this industry-specific collection to focus on the color palettes most applicable for transportation applications,” said Fernando Sanchez, director, global marketing, PolyOne Global Color and Additives. “Further, automotive OEMs, designers and Tier suppliers can work with InVisiO services throughout the design and development process to bring their vision to life.”
One of the first developments is based on the Divergent Desires trend, which explores the convergence of technology and nature in unexpected and often ironic ways that reconcile the differences. For example, biobased polymers help automotive manufacturers achieve their desire for lighter weight parts that still deliver superior performance. PolyOne has developed colorants that are compatible with these specialty engineered materials.
This special collection for the transportation industry also features the Silver Lining palette. This color collection targets colors for vehicles that attract “Flat Agers,” a reference to the fast-growing group of aging-but-fit car buyers who value user friendly vehicles combined with new, sophisticated design.
The InVisiO Color Inspiration special collection for the transportation industry will expand as PolyOne continues to work closely with designers and identify additional new color-inspired trends. PolyOne is launching this new collection today at the VDI Plastics in Automotive Engineering conference in Mannheim Germany.
PolyOne Corporation, with 2014 revenues of $3.8 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe, by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com.
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CAPTION: Silver Lining and Divergent Desires are trends identified in PolyOne’s new InVisiO Color Inspiration special collection for the transportation industry.
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Marketing Communications Manager, Europe