Showcasing Commitment to Sustainability, Avient Set to Impress at France Innovation Plasturgie

May 30, 2024
Collage of perfume, women's razor and vehicle cup holder

Avient highlighting sustainable solutions at France Innovation Plasturgie including reSound™ REC Recycled Content TPEs that can be used in applications such as razor handles and automotive cup holder mats, and Gravi-Tech™ REC Recycled Formulations that can be used in luxury packaging caps and closures.  

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LYON, France – May 30, 2024 – Avient Corporation will showcase its portfolio of specialized and sustainable materials solutions and services, including recycled and bio-based thermoplastics and elastomers, next week at France Innovation Plasturgie (FIP), the industry-leading trade show for plastics, composites, and rubber in Lyon, France.  

Focusing on consumer, transportation, and luxury packaging industries, Avient will present the latest additions to its sustainable solutions portfolio. This includes a preview of its new reSound™ REC Recycled Thermoplastic Elastomers (TPEs) for automotive interiors (AF 7210 series) and Gravi-Tech™ REC Recycled Formulations for luxury packaging with the following additional product details:

  • reSound™ REC Recycled Content TPEs: The new AF 7210 series of reSound REC TPEs contain 51 – 59% recycled content, including a minimum of 37% from post-consumer recycled (PCR) sources, including closed-loop feedstock from within the automotive industry. These new grades provide comparable performance to virgin TPEs and can reduce product carbon footprint by 8-18%* when compared to virgin equivalents.  They support automotive customers looking to adhere to the targets proposed as part of the End-of-Life Vehicles Directive, which stipulate that 25% of the plastics used in vehicles sold from 2030 must be from recycled plastics, and of that, 25% must be from closed-loop sources.  
  • Gravi-Tech™ REC Recycled Formulations: These density-modified engineered polymer materials include up to 98% recycled content, offering a more sustainable alternative than density-modified grades based on prime or virgin polymers. This can reduce product carbon footprint by >70% compared to a similar virgin alternative* and can provide the luxury caps and closures market with an alternative to metal, which is typically associated with higher processing and molding costs.  

Additional show highlights from Avient include other materials from its sustainability portfolio, including bio-based and recycled TPEs, polyolefins, nylons, and density-modified formulations. Visitors can also experience live sample printing from Avient’s 3D printer, which will incorporate polymers from the company’s sustainable solutions portfolio.  

“At Avient, we’re not just imagining a more sustainable future in the consumer, transportation, and luxury packaging industries - we’re helping to create it,” said Matt Mitchell, Director of Global Marketing, Specialty Engineered Materials at Avient. “With increasing demand from our 
customers to incorporate more recycled content in their materials, we are pleased to showcase these innovative materials that offer higher recycled content and comparable performance to virgin materials.”  

Avient will exhibit at France Innovation Plasturgie from June 4-7, 2024, at booth C55 at the Eurexpo Convention Center in Lyon, France.  

*Product Carbon Footprint values are calculated with Avient’s third-party certified PCF Calculator by TÜV Rheinland according to ISO 14067.  

About Avient  

Avient Corporation provides specialized and sustainable materials solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

  • Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
  • Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
  • Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
  • Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility    

Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit    

To access Avient’s news library online, please visit

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Media Contact
Nicole DeChant
Avient Corporation

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