FRIEDRICHSHAFEN, Germany – October 16, 2018 – At the Fakuma trade fair today, PolyOne revealed its newest collection of on-trend colors for polymers, called Shades of Nature. As part of the OnColor™ Polymer Colorants masterbatch portfolio, this group of ten masterbatch colorants enables plastic to mimic naturally occurring materials such as stone, marble, and granite. It was developed to address a trend toward creating products that appear more natural and less manufactured.
Designers today increasingly value individuality over uniformity in markets such as cosmetics, electronics, appliances, and building materials. This trend began with the ‘green’ building movement, which revels in imperfect and textured natural materials such as bamboo, stone, marble, and minerals.
Formulated using a proprietary process, colors in the Shades of Nature Collection will give brand owners a wide range of possibilities in creating individual, artisanal looks in plastic. Each shade is created from color pigments and particles, ranging from almond shells and reflective flake to synthetic fibers and pearlescents. In combination with surface texture and part geometry, these masterbatches give plastic parts the appearance of naturally-occurring materials so that, for example, designers could create a toaster that appears to be carved out of granite.
Colors can be processed using standard equipment, are available in standard finishes, and can also be customized in various polymers or recycled resins for multiple applications. In addition, the masterbatch can contain other performance and/or process-enhancing additives customized to specific needs.
To learn more, visit PolyOne at Fakuma 2018 in Hall B5, Booth 5316.
PolyOne Corporation, with 2017 addition revenues of $3.2 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its Core Values, Sustainability Promise and No Surprises PledgeSM, PolyOne is an ACC Responsible Care® certified company committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com.
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EDITORS: For a high-resolution image, please click here: Color Shades of Nature
PHOTO CAPTION: New OnColor™ Shades of Nature Collection from PolyOne Amplifies Connection to Earth’s Intrinsic Materials.
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Senior Manager, Marketing Communications