Avient Launches Automotive-Specific Grades within its reSound™ REC Recycled Content TPEs Portfolio

July 19, 2023
Automotive interior

New reSound™ REC TPEs from Avient offer sustainable alternatives to traditional materials for automotive interior applications.

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CLEVELAND – July 19, 2023 – Today, Avient Corporation announces the addition of two reSound™ REC Recycled Content Thermoplastic Elastomers (TPEs). The new grades for automotive interior applications are formulated with post-consumer recycled (PCR) content, offering a more sustainable TPE option with comparable performance to traditional TPEs.

Developed in response to the growing demand for improved sustainability in transportation, this reSound REC 7310 product series meets common automotive original equipment manufacturer (OEM) standards for volatile organic compounds (VOCs) and fogging.

These initial grades in the series are 80 and 90 Shore A durometers and contain 35 or 45% PCR content from recycled food packaging. They can also be customized and injection molded or overmolded to polypropylene (PP), making them useful for a range of interior applications. This includes door mats/mat pockets, center console trays, front and rear trunk liners, or components for instrument panels & dashboards. They are colored black to provide consistent and comparable aesthetics to prime grades for OEM-specific blacks. Additional colors are also possible.

“These materials enable automotive OEMs and Tier 1s to satisfy performance needs and advance their sustainability goals,” said Matt Mitchell, director, global marketing, Specialty Engineered Materials at Avient. “The use of recycled content also reduces carbon emissions, waste, and pollution at the beginning of the product life cycle for added environmental benefits.”

The reSound REC 7310 product series is manufactured and available in North America.

About Avient  

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world.

Examples include:  

  • Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including marine and sustainable infrastructure and outdoor sports  
  • Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy  
  • Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint  
  • Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility  

Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit    

To access Avient’s news library online, please visit  

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Media contact
Nicole DeChant
Avient Corporation

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