The result is a set of twenty color aesthetics that aim to guide and inspire designers and marketers in their color selections for new polymer applications. This edition marks the 20th anniversary of ColorForward, a platform which started with the ambition of offering to brand owners, designers, and marketing experts a unique perspective into relevant societal trends and their impact on consumers' behaviors and preferences in the foreseeable future, and the connection to the aesthetics that could better intercept those preferences.

The growing adoption of plastics with PCR content by Asian automakers in the past decade, especially for interiors, has also created a significant rise in demand for PCR-based TPE solutions capable of delivering excellent overmolding results on higher-performing polymers, such as PP,” said Matt Mitchell, Director, Global Marketing of Specialty Engineered Materials at Avient. Our new reSound REC AF 7210 TPE series responds to this trend and addresses upcoming regulatory changes in export markets, such as the European Union, where a newly proposed ELV directive requires high recycle contents for plastic components.

Current application usage includes materials for the aerospace, transportation, outdoor and security and protection markets.   Media contact Michelle Maniscalco Marketing Communications Manager, North America PolyOne Corporation +1 440-930-1988 michelle.maniscalco@avient.com

They meet a fast-growing demand in the EV market by combining excellent processability, high chromatic initial color, and little to no constraints on flame retardancy and electrical or mechanical properties. Media Contact Jennifer Huang Senior Manager, Marketing Communications Asia +86 21 6028 4888 jennifer.huang@avient.com

They can provide the luxury caps and closures market with an alternative to metal, which is typically associated with higher processing and molding costs.   The new Gravi-Tech grade not only advances material science but also contributes to social good,” said Matt Mitchell, Director of Global Marketing, Specialty Engineered Materials at Avient.

These materials may also be customized to meet customer-specific applications and production needs across various markets. Compared with ultrasonic and vibration welding, plastic laser welding provides an array of benefits, such as unmatched production efficiency and consistent, high-quality results,” said Matt Mitchell, director of global marketing, Specialty Engineered Materials at Avient.

However, environmental concerns about PFAS are growing as studies have indicated many PFAS break down very slowly over time and can persist in water and soil,” said Pal Shi, Asia Marketing Director, Color and Additives at Avient. Our Cesa Non-PFAS Process Aid can help customers anticipate any regulatory changes, support sustainability goals, and maintain a competitive edge in important markets, such as flexible food and beverage packaging.”  

Gravi-Tech Density Modified Formulations were originally developed to provide an effective alternative to lead and other traditional metals,” said Matt Mitchell, director of global marketing, Specialty Engineered Materials at Avient. Following market and customer demand for more sustainable solutions, the new recycled and bio-based formulations offer the same performance benefits while supporting the circular economy and helping customers to work towards their sustainability goals.”   

Epic™ Rio is the latest ink system initiative, driven by market need for the latest pigment technology into formulations having excellent color strength.  Media contact Naomi Peck PolyOne Corporation Marketing Communications Manager +44 151 632 8800 naomi.peck@avient.com

It follows, then, that indoor household products designed to make that time more enjoyable tend to grab market share. Grips made with TPEs not only deliver these qualities, but they also expand the design flexibility you need to add these marketable, value-added features to your products.