https://www.avient.com/sites/default/files/2020-08/oncolor-brilliant-metallics-product-bulletin_0.pdf
When molded in
to plastic parts, these metallic shades deliver a long
lasting, like-new appearance and a differentiating
effect.
The visual impression replicates most paint
applications while also lowering costs and reducing
processing steps.
KEY CHARACTERISTICS
• Available in standard metallic finishes
or custom colors
• Premium grade special-effect pigments
• Uniquely formed particles provide an
enhanced metallic effect
• Molded-in color eliminates scratching
or chipping
• Cost effective replacement for painted, plated
or metal parts
MARKETS AND APPLICATIONS
OnColor Brilliant Metallic Colorants add depth
and vibrancy to:
• Packaging, including premium cosmetics
or luxury caps
• Transportation, such as interior or exterior
automotive trim and components
• Consumer goods
• Appliances
www.avient.com
Copyright © 2020, Avient Corporation.
https://www.avient.com/sites/default/files/2020-11/smart-colorants-infographic.pdf
Visual appeal is the fundamental attribute of color, but its
benefits extend far beyond appearance.
Enhancing polymer materials
with colorants can:
• Differentiate products
• Reinforce branding
• Evoke emotions
• Add value to a
commodity item
• Promote safety
Creative and effective use of polymer colorants, which come in liquid and solid forms,
can have an impact all along the value chain.
COMPLEMENTARY SOLUTIONS
SMART COLORANTS:
MAKING THE MOST OF COLOR
SOLID COLORANTS LIQUID COLORANTS
Available based on many
different carrier resins
Clean, easy handling + feeding
Designed + engineered for
compatible polymer matrix
More effective for
low letdown ratios
Highly accurate dispensing
Can be processed
at lower temperatures
COLOR
STRATEGY
BEST
PRACTICES
EXPANDING
COLORANT OPTIONS
Avoid limiting yourself to either
solid or liquid forms, and focus
on the requirements of the end
application instead
• Widen your materials and
applications possibilities
• Achieve the desired
effect for each part
• Optimize productivity
and system costs by
matching the right colorant
type to the project
ADDING SPECIAL EFFECTS
Further differentiate and add value to your products
• Examples include: metallic, pearlescent, chrome look,
edge glow, sparkle/glitter, neon/fluorescent look,
woodgrain/stone/camouflage
SELECTING + SIZING
COLORANT EQUIPMENT
Both liquid and solid
colorants can be used in
the same production facility
• Use the right colorant
to significantly impact
production and offer
improvements in terms
of efficiency and quality
https://www.avient.com/sites/default/files/2020-08/oncolor-colorants-color-shades-of-nature-product-bulletin-1.pdf
OnColor™ Colorants
Shades of Nature Collection
OnColor™ Colorants – Shades of Nature is a
collection of 10 special effects colorants inspired
by nature.
Formulated using a proprietary process, Shades
of Nature special effects colorants deliver a less
industrial effect, appearing more sustainable and
handcrafted to enable products to make a sensory
connection with consumers.
Luxurious and refined, Shades of Nature’s visual
impression replicates stone, pebbles or granite
effects as well as floral hues.
https://www.avient.com/products/polymer-additives
Visual Enhancement Effects
OnColor™ FX™ Special Effect Colorants
OnColor™ Impress™ High Gloss Metallic Effect Colorants
https://www.avient.com/sites/default/files/2023-08/EVSE Industry Bulletin.pdf
Custom formulations can also be developed using
Smartbatch™ Combination Colorants & Additives,
combining colors and effects with functionality to
meet specific requirements.
This literature shall NOT operate as permission, recommendation, or inducement to practice any patented invention without permission of the patent owner.
1.844.4AVIENT
www.avient.com
ADDITIVE TECHNOLOGIES
Flame retardant additives Mitigates fire hazard by reducing flame spread and heat release
Anti-static and conductive additives Controls build-up of static charges to reduce risk of fire and enhance safety
Antimicrobial technology
Reduces bacterial, mold and fungal growth on the surface and through the
thickness of the part
Light spectrum management
Provides UV protection to prevent discoloration or degradation of
mechanical properties for lasting outdoor durability and color fastness
Scratch and mar resistant additives Adds protection to stand up to surface abrasion and wear and tear
COLORANT TECHNOLOGIES
UL 94 colorants
Over 2,000 UL 94-recognized color concentrates, including for
high temperature resins
Special effect colorants Visual enhancements including metallic, granite, or pearlescent appearance
Bio colorants and additives For use in bio-based plastics without compromising performance
TECHNOLOGIES AVAILABLE TO ENHANCE PUBLIC CHARGING STATIONS
Avient supports all of these solutions with a range of world-class services, including:
• Polymer material expertise with a focus on sustainability
• Application development expertise with global design centers
• Regulatory compliance coordination to help mitigate risk
• Reliable field technical services and support
• Leading color trend and design services
https://www.avient.com/industries/packaging/personal-care-packaging/hair-care
Special color effects including metallic, pearlescent, marble, granite, and wood effects
OnColor™ FX™ Special Effect Colorants
Low haze antimicrobial additives provide visual clarity in recycled material
https://www.avient.com/sites/default/files/2025-05/Cesa Low Retention Product Bulletin.pdf
In effect, the surface
energy is changed to allow a fluid to ‘roll off’
the polymer material.
KEY CHARACTERISTICS
• Eliminates secondary coating operations
• Easily delivers the last drop out of a container
• Reduces residual content
• Reduces production costs
• Won’t impact visual clarity
• Non-PFAS formulations available
APPLICATIONS
Cesa Low Retention Additives are suitable for any
olefinic application that would benefit from the
ability to repel water or fluids, including:
• Labware, including pipette tips
• Monofilaments
• Industrial fixtures
• Woven fibers
• Platform mats
• Molded optical lenses
• Medical devices
• Extruded films
• Carpet fibers
• Textiles
PRODUCT BULLETIN
https://www.avient.com/sites/default/files/2024-09/Chemical Resistance Technical Bulletin %281%29.pdf
The bars were then evaluated each
day for visual changes.
After three days of exposure to the hospital
disinfectants, a 20x magnified image was taken of each set of bars to
demonstrate the effect of the chemical.
Visual inspection of the bars was used to classify the bars based on
the amount of crazing or cracking which occurred.
https://www.avient.com/news/avient-and-plastic-bank-reuse-ocean-bound-plastic-luxury-caps-and-closures
Gravi-Tech REC formulations enable visual surface effects and aesthetics, including electroplated metallic finish, cool touch, and color variation.
https://www.avient.com/news/new-color-services-textiles-available-avient-turkey
It creates different visual textures that can look like one color when viewed from a distance but, when viewed close-up, can appear to have a grading effect.