https://www.avient.com/news/polyone-hires-cathy-k-dodd-vice-president-marketing
Dodd as Vice President, Marketing
Dodd as vice president, marketing.
Her proven ability to develop and execute marketing strategies and lead global marketing teams will be a tremendous asset as we pursue our specialization strategy.
https://www.avient.com/knowledge-base/case-study/manufacturer-grows-market-share-lead-free-products
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Manufacturer Grows Market Share with Lead-Free Products
manufacturer needed to switch to lead-free vinyl compounds or lose out on a major market for its wire and cable products.
The switch to new materials allowed Kalas to not only stay in the European market, but to expand its presence and enhance its sustainability profile.
https://www.avient.com/news/avient-introduces-low-shrinkage-alternative-abs-luxury-packaging-market
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Avient Introduces Low Shrinkage Alternative to ABS for Luxury Packaging Market
The Gravi-Tech Density Modified Formulations 5200 MS series offers customers an excellent option for ABS replacement within the luxury packaging market, allowing them to use their existing ABS molds.
Market dynamics and regulations are always evolving, and at Avient, we are committed to continuously developing new solutions that help our customers overcome any challenges they may face,” said Matt Mitchell, Director of Global Marketing, Specialty Engineered Materials at Avient.
https://www.avient.com/knowledge-base/article/counterfeiting-how-fight-back
So it is indelibly linked to the item and cannot be removed or altered without mechanically altering the item itself, which is an advantage in combating grey market goods as well as counterfeit ones.
Pros: Easy to implement, indelible link to package or item