https://www.avient.com/sites/default/files/2023-01/PCR Color Prediction Service Technology Snapshot 2022_Appliances.pdf
ELECTRICAL
APPLIANCE BRAND
H O U S E H O L D P R O D U C T S I N
R E C Y C L E D A B S A N D P S
• Support to qualify a new raw material sourcing process
• Color prediction feasibility for new material grades
• Color design guidance to maintain brand identity and differentiation
• Color solutions that work with mixed grades of rABS and recycled
polystyrene
• Worked with the brand owner to test multiple
styrenic grades and understand the best fit across
colors and recycled resins
• Supported integration of multiple resin solutions for
the best rendering and aesthetics in rABS and rPS
• Helped approve 7 colors to be launched within the
forthcoming 18 months
PCR Color Prediction Service
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-08/gravi-tech-closures-case-study.pdf
As they strive to increase the perceived value of
their products, leading brands realize that talking to
consumers through traditional communication outlets
is no longer enough.
The
company approached Avient with the question: how
can we continue to meet premium brand owners’ needs
while improving our own profitability?
Finding a material that would not compromise the
premium quality provided to a leading spirits brand
was critical for the closure producer.
https://www.avient.com/sites/default/files/2020-08/colormatrix-amosorb-low-haze-product-bulletin-8.5x11.pdf
However, when active oxygen scavengers and other
additives are used in PET bottle production clarity
can decrease, which negatively impacts product
appearance, customer appeal and brand value.
RECYCLABILITY & rPET
Brand owners wishing to operate with a Circular
Economy need to use higher levels of rPET in their
packaging.
Brand owners need to ensure the oxygen
scavengers used in their PET bottles maintain their
oxygen scavenging efficacy with the introduction
of increasing levels of rPET.
https://www.avient.com/sites/default/files/2023-09/Avient Sustainability Day 2023 - Website %289.19%29.pdf
They’re willing to
change their shopping habits to
reduce environmental impact
and they care about
sustainability and recycling.”
66%
Prefer to buy
sustainable products
44%
Of consumers are
purpose-driven,
an all-time high
Product-Driven 4%
Brand-Driven 15%
Value-Driven 37%
Purpose-Driven 44%
Drivers of Purchasing Decisions
Avient Corporation 25
SUSTAINABLY-MARKETED PRODUCTS GROW 2X FASTER
100
110
120
130
140
150
160
2017 2018 2019 2020 2021 2022
Sustainably-Marketed Products vs.
Packaging and
Packaging Waste Directive)
RECYCLE SOLUTIONS
Sources: UN Environment Programme; Deloitte; McKinsey & Company;
European Commission: Environment
SOLVING CHALLENGES IN KEY END MARKETS
Avient Corporation 33
Transportation
Lightweighting
Recycle solutions
VOC reduction
Consumer
Recycle solutions
Lightweighting
Carbon footprint
Healthcare
Carbon footprint
Bio-based content
Eco-conscious
Packaging
Recycle solutions
Lightweighting
Food waste reduction
Sustainable
Infrastructure
Eco-conscious
Carbon footprint
Resource conservation
HOW AVIENT INNOVATION ENABLES SUSTAINABLITY
Avient Corporation 34
Solutions to increase recycled
content and minimize plastic waste
Solutions to reduce weight and
energy consumption
Solutions to preserve and protect
natural resources & human life
HOW WE ENABLE SUSTAINABILITY
Renew
Michael Garratt
Senior Vice President, President of Color, Additives and Inks – EMEA
Avient Corporation 35
RENEW
Avient Corporation 36
KEY CUSTOMER CHALLENGES:
• Meet Aggressive Sustainability Goals - While brand owners have made
strong, public sustainability commitments – many are currently trailing far
behind goals
• Develop Strategies to Minimize Plastic Waste - Plastic waste remains
a global priority with consumers and legislatures – forcing brand owners to
implement tangible mitigation strategies
• Increase Post Consumer Recycle (PCR) Utilization & Post
Consumer Recycle Availability - Increasing the use of PCR is far more
challenging than many companies had anticipated
• Meet Legislation Requirements - Legislatures are drafting financial
penalties for companies unable or unwilling to meet post-consumer recycled
content targets
Solutions to increase
recycled content and
minimize plastic waste
PLASTICS ARE PART OF THE SOLUTION
Avient Corporation 37
Source: Franklin Associates / American Chemistry Council
PLASTIC ALTERNATIVE PACKAGING (GLASS + ALUMINUM + PAPER)
2x More energy
3x More greenhouse gas emissions
5x More waste
6x More waterWater
Waste
Emissions
Energy
BRAND OWNER PROGRESS AGAINST COMMITMENTS
39%
29%
37%
16%
25%
11%
11%
6%
19%
7%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
Brand Owner 1
Brand Owner 2
Brand Owner 3
Brand Owner 4
Brand Owner 5
Brand Owner 6
Brand Owner 7
Brand Owner 8
Brand Owner 9
Brand Owner 10
Percent Recycled Plastic Used
Progr ess through 2022
Gap t o r ea ch 2025 targets
Source: Ellen MacArthur Foundation 2022
Avient Corporation 38
Color
Management
Maintaining
Mechanical
Properties
Decontamination
Mono-Material
Construction
Consistent Quality
TOP 5 GAPS TO RECYCLE CONTENT UTILIZATION
Avient Corporation 39
Avient Corporation 40
Food & Beverage Packaging
2022 Revenue: $43M
Taste and Odor Management
ColorMatrix™ AAnchor Scavenger
• Improves recyclability
• Reduces regulatory risk from migration issues
75%
ACETALDEHYDE REDUCTION Recyclable Oxygen Barrier
ColorMatrix™ Capture ™ Oxygen Scavenger
• Protects recyclate - maintains clarity with no
discoloration
• Enables higher rPET content utilization
rPET UTILIZATION
Food & Beverage Packaging
2022 Revenue: $88M
PCR Performance Additives
ColorMatrix™ SmartHeat™
• Lowers energy use - CO2 Emissions
• Reduces yellowing and thermal instability
• Enables increased use of rPET
• Minimal impact on part color
35%
LOWER CARBON EMISSIONS
THINNER WALLS
Reduced Wall Thickness Packaging
ColorMatrix™ Ultimate™UV Light Barrier Stabilizer
Cesa™ Light Additives
• Protects ingredients from UV degradation
• Enables reduced wall thicknesses
• No negative effect on recycling
Increased Recycle Content
ColorMatrix™ Process Aid and Toner for
Recycled PET (rPET)
• Improves ability to recycle PET
• Enables higher percentages of recycled content
• Provides superior aesthetics
• Prevents degradation of physical properties
ENHANCES RECYCLING
Avient Corporation 41
Avient Corporation 42
Design for Recycling
CycleWorks™ Center for Mechanical Recycling
• Recycling trials and field testing
• Solutions evaluation and screening
• Customer collaboration
EXPANDS PCR USAGE
PCR Color Prediction Service
• Enables use of lower-quality PCR
• Predicts achievable colors
• Increases PCR utilization rates
• Helps brands to achieve PCR usage goals
85%
CONSUMERS:
CHOOSE BASED ON COLOR
CycleWorks™ Center
Milan, Italy
Additives for Recycling
2022 Revenue: $50M
Stabilization During Recycling
Cesa™ A4R Additives for Recycling
• Enables multi-loop recycling
• Stabilizes recyclate during processing
• Reduces discoloration, gels, and black spots
100%
PCR UTILIZATION
ENABLES
Personal Care Packaging
New Product
Avient Corporation 43
Bio-Based Phone Case
reSound™ OM BIO-based Thermoplastic Elastomers
• Derived from non-fossil-based raw materials
• Good property retention and UV resistance
• Easily colorable
40%
BIO-BASED CONTENT
Avient Corporation 44
High PCR Content Razor
reSound™ Recycled Thermoplastic Elastomers
• Excellent processability
• Easily colorable
62%
RECYCLE CONTENT
Consumer
2022 Revenue: $1M
Carbon Footprint Analysis
Carbon Footprint Mapping Service
• Provides input metrics for independent brand
carbon footprint calculations
• Aligns with a defined ISO standard, certified by
TUV Rhineland
ENABLES
CARBON AWARENESS
Avient Corporation 45
Consumer
2022 Revenue: $1M
Portable Power Station
Nymax™ Recycled Nylon
• Recycle content up to 60%
• Excellent weathering performance
• Reduces weight
60%
RECYCLE CONTENT
Swim Goggles
reSound™ BIO Thermoplastic Elastomers
• Easily colorable
• Performs like traditional TPE
35 - 70%
BIO-RENEWABLE CONTENT
Avient Corporation 46
Consumer
2022 Revenue: $3M
Off Road Vehicle Structural Components
Nymax™ REC Reinforced Nylon
• Replaces steel/aluminum
• Excellent fatigue resistance
INCORPORATES
RECYCLE CONTENT
CUSTOMER
TESTIMONIALS
Avient Corporation 47
“Avient’s bio-circular materials for our Biofuse 2.0 goggles are a real game changer that
will set Speedo apart from the competition - and will support our aim of reducing
environmental impact.”
Chantal Nestor-Saury, Product Development Manager
Avient Corporation 48
Brand Commitment: Percent Recycled Plastic Used Demand by Feedstock Type
39%
29%
37%
16%
25%
11%
11%
6%
19%
7%
0% 10% 20% 30% 40% 50%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
Brand 8
Brand 9
Brand 10
Progr ess through 2022
Gap t o r ea ch 2025 targets
Source: Ellen MacArthur Foundation 2022
2020 2030
12%
CAG
R Recycled
Plastics
Virgin
Plastics3
% C
AGR
RENEW – TAKEAWAY
Demand for Recycled Content Drives Growth Projections
Examples
Covered
Today
55%
Other
Applications
45%
2022
$340M
Source: McKinsey
HOW WE ENABLE SUSTAINABILITY
Reduce
Chris Pederson
Senior Vice President, President of Specialty Engineered Materials
Avient Corporation 49
REDUCE
Avient Corporation 50
KEY CUSTOMER CHALLENGES:
• Improving Fuel Economy - Incorporating innovative lighter-weight alternative
materials as a cost-effective way to reduce fuel consumption
• Reducing Energy Consumption and Dependence on Fossil Fuels -
Negative public perceptions of fossil fuels are challenging companies to utilize
alternative energy sources and also to reduce overall demand (consumption)
• Reducing Carbon Footprint - Companies are seeking assistance from their
suppliers to address the ever-increasing pressure to reduce their carbon footprint
• Lessening Environmental Impact - Manufacturers are looking to reduce
dependence on processes with high environmental impact such as the release of
Volatile Organic Compounds (VOCs) during painting
Solutions to reduce weight
and energy consumption
Avient Corporation 51
Lightweight Dashboards
Hydrocerol™ Chemical Foaming Agents
• Reduces part weight
• No impact on performance
• Highly cost effective
20%
LESS MATERIAL
Automotive / EVs
2022 Revenue: $46M
Body + Trim
SmartBatch™ Paint Replacement
• Reduces emission of volatile organic
compounds (VOCs)
REDUCES VOCs
Protective Film
Versaflex™ Protective Film
• Protects new cars from damage during shipping
• High-tack eliminates solvent containing adhesives
Avient Corporation 52
LED Lighting Components
ThermaTech™ Thermally
Conductive Formulations
• Reduces weight vs. aluminum
• Removes heat – extends LED life
• Will not corrode
40%
LIGHTER THAN ALUMINUM
Automotive / EVs
2022 Revenue: $3M
REDUCES FUEL
CONSUMPTION
Running Boards, Side Steps
Complēt™ Long Fiber Reinforced Structural
Thermoplastics
• High strength-to-weight
• Replaces steel/aluminum
• Excellent load carrying and fatigue resistance
Avient Corporation 53
Battery Frame
Maxxam™ Polyolefin Formulations
• Critical stiffness and rigidity
• Chemical and thermal performance
• Replaces a heavier, aluminum frame
60%
LIGHTER THAN ALUMINUM
Design for Lightweighting
Avient Design Services
• Comprehensive design for
sustainability capabilities
• Materials agnostic
• 10% reduction in weight increases
range by 14%
SUSTAINABLE DESIGN
Automotive / EVs
2022 Revenue: $4M
EV Battery Cooling System
Versaflex™ Thermoplastic Elastomers
• Thermal management
• Chemically resistant
• More efficient and longer life battery
EXTENDS BATTERY LIFE
Avient Corporation 54
EV Connectors
Edgetek™ PKE Non-halogen flame retardant
Formulations
• Provides reduced carbon footprint
alternative to traditional materials (Nylon)
66%
LESS CO2 THAN NYLONCharging Cable Infrastructure
ECCOH™ Wire and Cable Formulations
• Low smoke, zero halogen
• Flame resistance exceeds EVM1/EVL2
requirements
ZERO HALOGEN
Automotive / EVs
2022 Revenue: $2M
Avient Corporation 55
Trailer Flooring
Polystrand™ R Recycled PET Composite Tapes
• Minimum 95% post-consumer recycle content
• Improved carbon footprint without
sacrificing performance
95%
RECYCLED PET
Aerodynamic Side Shield
Polystrand™ Thermoplastic
Composite Laminates
• Can be post-formed
• Reduces fuel consumption
• High impact and fatigue resistance
60%
LIGHTER
Commercial Transportation,
Aerospace
2022 Revenue: $8M
Rail Car Doors
Glasforms™ Composite Panels
• Replaces steel
• Will not corrode
• Reduces weight
LIGHT & DURABLE
Air Cargo Nets
Bio-based Dyneema® Fiber
• Reduces fuel consumption
• Extends product life from 3 to 5 years
59%
LESS WEIGHT Arm Rests & Seat Frames
Complēt™ Long Fiber Composites
• Replaces steel
• High strength-to-weight ratio
LIGHT & STRONG
Commercial Transportation,
Aerospace
2022 Revenue: $8M
Air Cargo Containers
Polystrand™ Composite Sandwich Panels
• Lighter and stronger than aluminum
• Reduces fuel consumption
95%
RECYCLE CONTENT
Avient Corporation 56
Avient Corporation 57
Aquaculture/ Fishing Nets
Dyneema® Fishing Net Fibers
• High bite resistance – lowers maintenance
costs and fish loss
• Lighter weight reduces fuel consumption –
allows for larger net sizes
60%
LIGHTER THAN NYLON/ POLYESTER
70%
LIGHTER THAN STEEL
Lifting Slings
Dyneema® Fiber
• Facilitates heavy lift in harsh environments
• Accredited by DNV GL, ABS, Bureau Veritas
Mooring Lines
Dyneema® Mooring Rope Fibers
• Able to handle heavy loads common to
modern shipping
• Improves handling
• Reduces dock worker injuries
2x
SERVICE LIFE
Marine Infrastructure
2022 Revenue: $41M
Solar Power Station UV Solutions
Smartbatch™ Combination Colorants
• Protects solar power panels from UV weathering and
outdoor exposure
• Meets critical performance standards
10%
ENERGY SAVINGS (VS.
https://www.avient.com/sites/default/files/2023-03/ColorMatrix Amosorb rPET Booster Product Bulletin.pdf
RECYCLABILITY & rPET
Brand owners wishing to operate with a Circular
Economy need to use higher levels of rPET in their
packaging.
Brand owners would like to ensure the
oxygen scavengers used in their PET bottles
maintain their oxygen scavenging efficacy with
the introduction of increasing levels of rPET.
For brand owners seeking to maximize their rPET
usage up to 100% to achieve sustainability and
recyclability targets, Amosorb 4020R offers a cost
effective solution with reliable oxygen scavenging
performance and low haze levels on final bottles.
https://www.avient.com/sites/default/files/2020-07/gls-tpe-bayer-cap-english.pdf
GLS TPE - Bayer Cap - English
BAYER®
T P E O V E R M O L D E D C A P
• Easy to grip and open
• Design requirements:
• Raised logo
• Specific brand color
• Optimize retail shelf space/reduce packaging
• Improved packaging functionality for both
user (ergonomic design) and on shelf
(better stacking and reduced packaging)
• Offered value-add formulation that allowed
customer to extend brand differentiation in
the market
GLS™ Thermoplastic Elastomer
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2022-04/Edgetek LD - Eyewear-application snapshot.pdf
EYEWEAR BRAND
S U N G L A S S F R A M E S
• Can float on water
• Excellent surface with low flash
• Compatible with secondary painting process
• Formulated a 0.82g/cm³ density material for
lightweight performance that allowed the
frames to float on water even after painting
• Enabled excellent surface by addressing the
typical flashing edge problems
• Delivered a paintable material to support
brand identity and convey value
• Dedicated on-site support to ensure the
density performance during secondary
painting processing
Edgetek™ LD Formulation
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-12/Oncolor bio colorant -smartwatch housing -case study snapshot.pdf
FITNESS
SMARTWATCH
BRAND
S M A R T W A T C H H O U S I N G
• Reduce carbon footprint at least 30% by using bio-based
material
• Meet physical properties requirements such as impact
strength, UV resistance, and thermal resistance
• Provide small lot quantity for various colors
• Offered bio-based colorants to support
carbon footprint reduction
• Maintained over 80% of mechanical
properties of materials and passed QSUN &
QUV test
• Offered supply flexibilities in low volume for
a high mix of colors
OnColor Bio Colorants
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-bio-colorants
Slide 1: Fitness Smartwatch Brand
https://www.avient.com/sites/default/files/2020-08/case-study-lightweight-garden-hose.pdf
GILMOUR®
A Q U A A R M O R T M L I G H T W E I G H T
H O S E
• Lightweight
• Improved kink resistance and flexibility
• Soft yet durable solution for consumer appeal
• Shelf differentiation
• Drinking water safe
• Met all requirements with a custom TPE
solution, enabling Gilmour to produce a more
compact hose about 50% lighter than standard
PVC hoses
• Incorporated custom colorants for brand
consistency, and specialty additives for
enhanced UV and abrasion resistance
• Delivered a single-material solution for easier
manufacturing, and supplied materials locally to
align with customer’s “Made in the USA” brand
• Provided regulatory and technical support to
product development
Customized Versaflex™ TPE
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
L E A D I N G C O N S U M E R
G O O D S C O M PA N Y
B O D Y W A S H C A P S
• Lend guidance in using color trending intelligence to
customize 20+ colors for product line rebranding
• Provide fast turnaround on new designs to improve speed
to market
• Navigate development efforts with external design firms and
label manufacturers to ensure visual consistency and brand
identity
• Receive technical support before and during processing
• Delivered over 20 approved custom colors
utilizing market and trend expertise
• Employed both virtual and onsite co-collaboration
sessions for quick turnaround on crucial color
decisions
• Worked with all necessary parties, including
design firms, manufacturers, and internal
engineering team to protect brand integrity
• Provided technical support and expertise to
converter
ColorWorks™ Design & Technology Centers –
West Chicago
KEY REQUIREMENTS
WHY AVIENT?