https://www.avient.com/news/bettcher-industries-replaces-aluminum-motor-housing-avient-complēt-long-fiber-composite
Backed by these results, Avient formulated a pre-colored, long-fiber material to match Bettcher’s existing product palette.
https://www.avient.com/sites/default/files/2021-05/2021-colormatrix-quick-guide-to-liquid-color.pdf
JUST ADD
LIQUID
Quick guide to
ColorMatrix™ liquid
color for plastics
and silicones
THE RIGHT COLORANT FOR YOU
Understanding which colorant technology best suits your particular product application
will help ensure you gain maximum performance and value from your colorant processing.
THE MAGIC OF LIQUID COLOR
Liquid color is a uniform dispersion of color pigment or dye into a liquid carrier material.
Rapid color development
Accelerated color match, development and delivery for
rapid market access.
https://www.avient.com/industries/transportation/automotive/automotive-structural-components
Our extensive line of color and additive masterbatch products and services match colors exactly across many different plastic materials, while preventing material degradation due to heat, cold, hydrocarbon exposure and mechanical abuse
Color Cosmetics
https://www.avient.com/sites/default/files/2021-04/trilliant-hc-continuous-glucose-monitor-case-study.pdf
HEALTHCARE
DEVICE OEM
C O N T I N U O U S G L U C O S E
M O N I T O R
• Specific color matching for brand alignment and
recognition
• Chemically resistant material to help product last longer
• Single source for materials and color expertise
• Provided a pre-colored solution that met
rigorous application requirements to
improve color consistency between products
• Incorporated scratch & mar resistant
additives for improved durability
• Offered the ability to run small pilot lots
• Met regulatory requirements for USP
Class VI
Trilliant™ HC Thermoplastics
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2025-05/Smartbatch Shampoo _ Conditioner OEM Case Study Snapshot.pdf
C O N S U ME R PAC K AG E D
G O O D S C O M PA NY
S H A M P O O & C O N D I T I O N E R
B O T T L E S A N D C A P S
• Achieve a precise color match while ensuring a high
amount of post-consumer recycled content (PCR) in the
inner layer of the bottle
• Reduce development time for quicker approvals and lower
costs, and to enable rapid speed to market
• Used proprietary Color Prediction Tool to
digitally illustrate color possibilities while
developing a customized PCR solution
• Leveraged Avient’s ColorWorks Design &
Technology Center to adjust colors
according to the customer’s specifications
and accelerate commercialization
Smartbatch Combination Colorants &
Additives
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
COLOR DEVELOPMENT + SPEED TO MARKET
LEARN MORE
Copyright © 2025, Avient Corporation.
https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches/smartbatch-combination-colorants-additives
Slide 1: Consumer packaged goods company
https://www.avient.com/sites/default/files/2024-09/CCG Application Snapshot PTFE dispersed pigment tubing.pdf
PTFE Wire insulation
TUBING
MANUFACTURER
P T F E C A T H E T E R T U B I N G
• Food contact compliance
• Avoid contamination risks resulting from dry pigments
• Powder paste extrusion process
• High quality dispersion
• Availability of custom color options
• Supplied pigments with FDA clearance
• Optimized pigment particle size and distribution to
achieve high-quality dispersion
• Provided a technology based on high-quality
pigments and ready-to-use formulations
• Offered a standard liquid pigment portfolio in a
wide range of shades with color-matching
capabilities
• Improved manufacturing process stability and
efficiency
Colorant Chromatics PTFE Dispersed
Pigment Solutions
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
PROCESSING + COLORABILITY
Copyright © 2024, Avient Corporation.
LEARN MORE
https://www.avient.com/products/polymer-colorants/fluoropolymer-color-concentrates/colorant-chromatics-dispersed-pigments-ptfe#:~:text=Colorant%20Chromatics%E2%84%A2%20formulations%20use,PTFE%20tape%20and%20PTFE%20yarns.
https://www.avient.com/products/vinyl-formulations/vinyl-powder-coating-and-dip-molding
CORE™ VBX Series Vinyl Powder Formulations ideally match automotive industry applications by being specially designed to meet automotive OEM requirements.
Colorant Chromatics™ FEP Colorants
Colorant Chromatics™ PEI Color Colorants
https://www.avient.com/sites/default/files/2023-05/Small Order Service Personal Care Application Snapshot.pdf
PERSONAL CARE
PRODUCTS
MANUFACTURER
B O T T L E S A N D C L O S U R E S
• Achieve a lower cost on low volume orders
• Accommodate a large number of custom designs with
rapid color development and matching
• Gain quick turnaround for colorant orders
• Offered flat pricing with a minimum order
quantity (MOQ) of 10 pounds
• Eliminated low-volume surcharges, driving
leaner inventory management
• Implemented shorter development lead
times to enable faster market access
• Provided 3-day order lead times
ColorMatrix™ Small Order Service
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/idea/getting-more-efficient-polymer-colorants
https://www.avient.com/sites/default/files/2020-03/case-study-colormatrix-impress-rpet-bottle.pdf
Case Study - ColorMatrix Impress rPET Bottle vF PDF
© 2019, All Right Reserved
PolyOne Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
BOTICÁRIO
C O S M E T I C P A C K A G I N G
• Cosmetic bottle packaging colorant designed to help
distinguish product on the shelf
• Compatible with sustainable packaging material to enable
use in rPET technology
• Brand-specified color
• Local material development support
• Achieved brighter color and more brilliant
metallic effect than alternative colorants
• Developed for use in 10% recycled rPET
bottle
• Formulated custom liquid colorant on-site
and matched to brand color standard
ColorMatrix™ Impress™ High Gloss Metallic
Effect Colorants liquid color for bottle
packaging
KEY REQUIREMENTS WHY POLYONE?
https://www.polyone.com/products/polymer-colorants/liquid-color-concentrates/impress-high-gloss-metallic-effect-colorants
https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
LEADING CONSUMER
GOODS COMPANY
B O D Y W A S H C A P S
• Lend guidance in using color trending intelligence to
customize 20+ colors for product line rebranding
• Provide fast turnaround on new designs to improve speed
to market
• Navigate development efforts with external design firms and
label manufacturers to ensure visual consistency and brand
identity
• Receive technical support before and during processing
• Delivered over 20 approved custom colors
utilizing market and trend expertise
• Employed both virtual and onsite co-collaboration
sessions for quick turnaround on crucial color
decisions
• Worked with all necessary parties, including
design firms, manufacturers, and internal
engineering team to protect brand integrity
• Provided technical support and expertise to
converter
ColorWorks™ Design & Technology Centers –
West Chicago
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
COLOR MATCHING + SPEED TO MARKET
LEARN MORE
Copyright © 2023, Avient Corporation.