By considering color, effects and material ideas early on, designers can push past boundaries toward a more novel use of color. Colors in this palette are developed to connect with both traditional and urbane styles, translating moments through color and texture. Color Inspirations 2015 informs, and is part of, InVisiO Color and Design Services.

Liquid Silicone Rubber Colorants Mevopur™ Healthcare Colorants and Formulations Liquid Color Concentrates

A Digital Service To Support PCR Resin Coloration Covers transparent, translucent & opaque colors Created a process with L’Oréal to overcome PCR coloring challenges and simplify recycled resin coloration for global consistency

Polymer Colorants Making the Most of Color: Smart Colorants™ Fluoropolymer Colorants: Colorant Chromatics™

Experts say it’s color. To get the most from a color strategy, you need the right colorant for the job. COMPLEMENTARY SOLUTIONS SMART COLORANTS: MAKING THE MOST OF COLOR SOLID COLORANTS LIQUID COLORANTS Available based on many different carrier resins Clean, easy handling + feeding Designed + engineered for compatible polymer matrix More effective for low letdown ratios Highly accurate dispensing Can be processed at lower temperatures COLOR STRATEGY BEST PRACTICES EXPANDING COLORANT OPTIONS Avoid limiting yourself to either solid or liquid forms, and focus on the requirements of the end application instead • Widen your materials and applications possibilities • Achieve the desired effect for each part • Optimize productivity and system costs by matching the right colorant type to the project ADDING SPECIAL EFFECTS Further differentiate and add value to your products • Examples include: metallic, pearlescent, chrome look, edge glow, sparkle/glitter, neon/fluorescent look, woodgrain/stone/camouflage SELECTING + SIZING COLORANT EQUIPMENT Both liquid and solid colorants can be used in the same production facility • Use the right colorant to significantly impact production and offer improvements in terms of efficiency and quality. * WebpageFX, www.webpagefx.com/blog/web-design/psychology-of-color-infographic/ ** “Colorant Market Size Worth $37.49 Billion By 2025,” Grand View Research, Inc. $37.5B projected global colorants market size by 2025** 84.7% of consumers cite colors as the primary reason they buy a particular product* U S D © 2020 Avient, All Rights Reserved To learn more about polymer colorants and how you can improve your current color strategy, visit avientdistribution.com or call +1.844.4AVIENT https://www.avientdistribution.com/

Coloring polymers in any process gives a degree of freedom and flexibility that’s not possible with pre-colored polymers. Why it’s a mistake: Solid and liquid colorants each have certain applications where they make the most sense in terms of coloring effects, efficiency, and results. There’s actually also a third potential pitfall here: A processor who purchases one type of equipment (liquid-color dosing or solid-color feeders) may wrongly believe their operation cannot accommodate the other type of color technology.

Colorant Chromatics™ FEP Colorants Colorant Chromatics™ PVdF Colorants Colorant Chromatics™ PEI Color Colorants

Colorant Chromatics™ FEP Colorants Colorant Chromatics™ PVdF Colorants Colorant Chromatics™ PEI Color Colorants

Colorant Chromatics™ FEP Colorants Colorant Chromatics™ PVdF Colorants Colorant Chromatics™ PEI Color Colorants

Polymer Colorants Making the Most of Color: Smart Colorants™ Liquid Color Concentrates