https://www.avient.com/resource-center/knowledge-base/case-study/automaker-finds-savings-appeal-new-colorant-plus-additive
The challenge lay in bringing that aesthetic to the car’s interior, both effectively and affordably.
After reviewing the requirements, the two teams worked to customize a color and additive concentrate using carbon fiber to produce the desired visual effect that would make the interior pillars and headliner look like they were covered in fabric.
https://www.avient.com/news/avient-launches-new-renol-and-remafin-masterbatches-developed-create-natural-looking-tpe-wine-corks
The new masterbatch package produces a special effect that makes every TPE cork look different, with a unique light brown swirl pattern and random black specs.
Developed for the first time by the ColorWorks team, this special effect convincingly mimics the look of natural cork.
The new masterbatch package from Avient enables us to enter the wine cork market with a Marfran TPE and foaming agent that complies with the necessary food contact requirements and the visual effect of genuine cork.
https://www.avient.com/products/polymer-additives/visual-enhancement-effects
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Visual Enhancement Effects
A wide range of visual effects, including brilliant metallic, wood grain, granite, pearlescence, and so much more.
Visual Enhancement Effects
https://www.avient.com/resource-center/knowledge-base/article/video-how-thermochromic-effects-add-functional-benefits
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Video: How Thermochromic Effects Add Functional Benefits
Visual Cues
TPEs are easy to tint with a wide range of colors and effects, including thermochromatic pigments.
https://www.avient.com/after-fx-post-press-special-effects
The most widely-used after print effect is foiling.
It also works for both single- and multi-color foil effects.
The best thing about this technique, other than the visual effects, is that the same foil can be used for multiple designs.
https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-fx-special-effect-colorants
OnColor™ FX™ Special Effect Colorants
Add Appeal with Special Effects
Our OnColor FX Colorants portfolio showcases an ever-expanding range of both visual and tactile offerings that help distinguish products and boost consumer appeal.
https://www.avient.com/products/polymer-colorants/high-temperature-color-concentrates/colorant-chromatics-metallic-effect-pre-colored-sulfone-colorants
Colorant Chromatics™ Metallic Effect Pre-colored Sulfone Colorants
Automotive components: Enhances the visual appeal and durability of interior and exterior parts.
Brilliant, metallic effect in gold, silver, and bronze
https://www.avient.com/products/polymer-additives/surface-modifier-additives/cesa-impact-modifiers
Ensure Durability & Maintain Visual Appeal
Cesa™ Mat masterbatch reduces gloss and creates a matte or frost-like effect invarious polymer products.
Visual Enhancement Effects
https://www.avient.com/products/polymer-colorants/liquid-color-concentrates/colormatrix-optica-specialty-toners-pc
Provides Visual Clarity for PC Resins
Better cost effectiveness with lower dosage
Specialty toner for PC materials for premium surface finish, color consistency and better cost effectiveness
https://www.avient.com/products/polymer-additives/visual-enhancement-effects/cesa-light-diffusion-masterbatch
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Cesa™ Light Diffusion Masterbatch
Visual Enhancement Effects
Special Effects Colorants: OnColor™ FX™