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Boost vehicle interior appeal Balance sensory factors to grab consumer attention.
Three Color Mistakes to Avoid Discover the top three pitfalls to avoid in order to maximize color in your operations.
Get the Paint Out! These components win by losing the paint and saying yes to molded-in color.
Automotive Color’s Role How can you use color to not only catch a buyer’s attention, but also their aspirations?
Automotive Design Trends Stay a step ahead of industry developments and design with consumers in mind.
Explore Color & Design Learn how inspired color and design can engage the senses and emotions.
How to Enhance Auto Interiors Learn how a material combined high quality, high productivity, and low production cost to meet the needs of both OEMs and their suppliers.
Winning Impact Modification: Using TPEs Discover how one manufacturer improved performance and reduced weight for $500,000 in annual savings.
Achieving Color Harmony Read how we helped one electric carmaker shorten lead times and fine-tune color harmony in key molded interior parts.
Garden Sprayer Gets a Grip A leading garden equipment manufacturer creates a new, high-end line of sprayers using TPEs to enhance quality, durability and aesthetics.
TPEs for safety, durability, branding Adding safety, durability and signature blue color gave one medical device manufacturer the edge on its competition.
Mouse Goes Premium with Soft Touch Enhanced user experience drives increased market share and over $400,000 in new sales revenue.
Eliminate paint? No problem Masterbatch approach eliminates added cost, chemical volatility of painting.
VINYL ACHIEVES THE LOOK OF METAL One manufacturer saves $500,000 by replacing painted parts with metallic-look material.
SAVINGS AND APPEAL FOR AUTOMOTIVE INTERIOR Automaker delivers 'wow' factor and $500,000 in annual savings with new colorant plus additive.
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PolyOne and Clariant Masterbatch unite to form a new kind of materials company.

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