TPEs are becoming a integral part of each products brand experience.

This new additive offers brand owners and converters a cost-effective solution to enhance the shelf life and recyclability of their PET bottles. This non-nylon-based additive is compatible with recycled PET (rPET), making it an excellent option for brands looking to incorporate higher levels of recycled material (up to 100%) in their packaging.

Avient’s Color Prediction Service digitally illustrates the color possibilities or limitations of certain types of PCR, simplifying the overall decision-making process for brand owners and technical colorists.  This can help simplify the overall decision-making process for brand owners and technical colorists, and help shorten the time-to-launch of new product ranges.

Compared to Avient’s existing Lactra grades, this innovative solution allows for brighter whiteness and more tailored light-blocking performance for the ESL dairy market, making it an excellent choice for brands seeking to improve their product offerings. As the ESL dairy market expands, Avient's ColorMatrix Lactra ESL light-blocking additive solution stands out as a more sustainable choice for brands looking to enhance their product quality and extend their market reach.

In addition, the additive is compatible with many different rPET grades to help brand owners achieve their sustainability targets. Brand owners themselves are committing to increased recycled content beyond these regulations.

These new TPEs can help electronics brands and OEMs successfully and sustainably deliver on color, material, and finish trends without the fear of surface blooms.” Using Versaflex non-blooming materials, brands and OEMs can achieve a premium, silky-soft overmolded surface without surface blooms.

Dark packaging, traditionally using colorants containing carbon black, is a popular choice for brand owners. APR’s MPG program helps brand owners be more confident that the materials they incorporate into their products support recyclability.

PCR Color Prediction Service – winner of the 2023 Re|focus Sustainable Innovation in Design Award and a finalist for the 2023 Plastics Recycling Show Europe (PRSE) Product Technology Innovation of the Year Award, this digital service supports PCR resin coloration by illustrating the color possibilities or limitations of certain PCR material before sample development to help simplify the overall decision-making process for brand owners and technical colorists.   With a palette of 20 colors and effects, the guide helps plastic product designers, brand managers, and marketing professionals make more informed color choices.  

This in turn affects consumer perceptions of product appearance and brand value. As a result, brand owners need to ensure the oxygen scavengers used in their PET bottles maintain efficacy as increasing levels of rPET are introduced.

We are not only offering high-tech solutions and helping manufacturers to achieve a more sustainable development, but also using our expertise to help brands catch the latest color trends. This can help brands to obtain deeper insights into what today’s markets demand and how to leverage future trends.”