The new service combines advanced liquid colorants, Web-accessed software, and automated dispensing technology to offer a complete package that enables brand managers, converters and designers to take greater control of their color development and supply chain. These formulations can be produced locally for customers to shorten lead times and achieve complete color consistency and brand integrity.

With more post-consumer recycled materials (PCR) entering the value chain, brand owners, recyclers, and converters are faced with new and increasing challenges related to recycling. This improvement in the polymer's properties enables recyclers to attain higher-quality recycled materials, allowing brand owners and converters to produce cost-effective PCR end-products with the desired performance properties.

This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency. We’re continually supporting brand owners and designers to re-imagine their sustainability goals,” said Alessandra Neves, senior marketing and sustainability manager at Avient.

At the same time, PCR-containing formulations can help manufacturers, designers, and brand owners close the gap on ambitious sustainability targets by lowering carbon emissions.   Consumers are more conscious of sustainability, and brand owners are seeking new material solutions to support their circular economy goals,” says Matt Mitchell, director of global marketing of Specialty Engineered Materials at Avient.

This new line represented a major departure in their design language and branding and injected a fresh feel to the product. It delivered on both their core manufacturing efficiency values and their brand promise to deliver the best value and quality guarantee to their customers. 

CLEVELAND – January 8, 2021 – Avient Corporation, a premier provider of specialized and sustainable material solutions and services, today announced the launch of Zodiac™ Taurus™ non-PVC inks, the third offering in the Zodiac™ brand collection of eco-conscious screen-printing inks. Zodiac Taurus non-PVC inks can create the sustainable garments that consumers seek, while providing the durability and feel expected by brand owners and printers.

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

The company’s innovative material, colorant and additive technologies can help designers, brand owners, and manufacturers improve the performance and aesthetics of their applications, while enabling sustainability benefits such as significant energy savings and increased use of recycled content. PCR Color Prediction Service: a digital tool developed to illustrate the color possibilities or limitations of certain post-consumer recycled material (PCR) before sample development to help simplify the overall decision-making process for brand owners and technical colorists. Gravi-Tech™ Density Modified PP-Based Formulations: new, high-impact metallization grades developed to replace die-cast or machined metals while delivering the look and weighted feel of metal in premium brand applications.