https://www.avient.com/sites/default/files/2020-11/smart-colorants-infographic.pdf
Enhancing polymer materials
with colorants can:
• Differentiate products
• Reinforce branding
• Evoke emotions
• Add value to a
commodity item
• Promote safety
Creative and effective use of polymer colorants, which come in liquid and solid forms,
can have an impact all along the value chain.
COMPLEMENTARY SOLUTIONS
SMART COLORANTS:
MAKING THE MOST OF COLOR
SOLID COLORANTS LIQUID COLORANTS
Available based on many
different carrier resins
Clean, easy handling + feeding
Designed + engineered for
compatible polymer matrix
More effective for
low letdown ratios
Highly accurate dispensing
Can be processed
at lower temperatures
COLOR
STRATEGY
BEST
PRACTICES
EXPANDING
COLORANT OPTIONS
Avoid limiting yourself to either
solid or liquid forms, and focus
on the requirements of the end
application instead
• Widen your materials and
applications possibilities
• Achieve the desired
effect for each part
• Optimize productivity
and system costs by
matching the right colorant
type to the project
ADDING SPECIAL EFFECTS
Further differentiate and add value to your products
• Examples include: metallic, pearlescent, chrome look,
edge glow, sparkle/glitter, neon/fluorescent look,
woodgrain/stone/camouflage
SELECTING + SIZING
COLORANT EQUIPMENT
Both liquid and solid
colorants can be used in
the same production facility
• Use the right colorant
to significantly impact
production and offer
improvements in terms
of efficiency and quality
$37.5B
projected global colorants
market size by 2025**
84.7%
of consumers cite colors as
the primary reason they buy
a particular product*
U
S
D
© 2020 Avient, All Rights Reserved
To learn more about polymer colorants and how
you can improve your current color strategy,
visit avientdistribution.com or call +1.844.4AVIENT
https://www.avientdistribution.com/
https://www.avient.com/products/polymer-colorants/colorant-dispersions/stan-tone-et-polyether-dispersions
Available in varying viscosity from liquid to paste
Learn how Avient's pre-dispersed colorants and additives give you the consistency and quality your products deserve
Learn about Avient's urethane paste colorants (PEP & ET)
https://www.avient.com/products/polymer-additives/additive-dispersions/silcosperse-additive-dispersions
Liquid Silicone Rubber Colorants
Browse and download our literature to learn more about Avient solutions and services.
Learn how Avient's pre-dispersed colorants and additives give you the consistency and quality your products deserve
https://www.avient.com/resource-center/services/client-services
Liquid Metering System: ColorMatrix™ FlexOne™
Avient Color Prediction Service
Avient Design
https://www.avient.com/investor-center/news/polyone-begin-thermoplastic-elastomer-production-india
currently produces color and additive concentrates and engineered polymer solutions at the
answers customers' desire for a domestic supplier able to offer expertise in color, engineered materials and thermoplastic elastomers," said
PolyOne opened a new facility in Pune in 2014, initially focused on the production of colorant and additive concentrates to serve end markets such as transportation, electronics & electrical, healthcare, wire & cable, and packaging.
https://www.avient.com/knowledge-base/case-study/electric-car-quickens-pulse-color?rtype[]=1124
The carmaker’s design engineers brought in Avient to look at possible new approaches.
Liking what they heard, the engineers decided to team up with Avient specialists in polymer distribution, colorants and additives to tackle the issue.
In addition, the natural-plus-additive concentrate package:
https://www.avient.com/knowledge-base/case-study/electric-car-quickens-pulse-color?ind[]=6601
The carmaker’s design engineers brought in Avient to look at possible new approaches.
Liking what they heard, the engineers decided to team up with Avient specialists in polymer distribution, colorants and additives to tackle the issue.
In addition, the natural-plus-additive concentrate package:
https://www.avient.com/industries/energy/solar
Colorant Chromatics™ PEEK Concentrates
Colorant Chromatics™ FEP Concentrates
Colorant Chromatics™ THV Concentrates
https://www.avient.com/products/engineered-polymer-formulations/high-temperature-polymer-formulations/colorant-chromatics-x-ray-opaque-formulations-0
Custom concentrated formulations that meet specific application requirements are available in small and large order quantities and feature excellent pigment dispersion.
Browse and download our literature to learn more about Avient solutions and services.
FEP Colorants: Colorant Chromatics™
https://www.avient.com/resource-center/services/client-services/part-and-tooling-design-analysis
Liquid Metering System: ColorMatrix™ FlexOne™
Avient Color Prediction Service
Avient Design