https://www.avient.com/sites/default/files/2025-03/ColorMatrix LQ_Extrusion Sheet _ Strap_Case study snapshot.pdf
PVC EDGE
BANDING
MANUFACTURER
E X T R U S I O N S H E E T & S T R A P
• Meet the diverse coefficient of friction (CoF) requirements across
various film structures and compositions for a wide range of
• Improve the speed of slip blooming and ensure consistent slip
performance post-film production
• Preserve excellent optical and mechanical properties
• Compliance with food regulations for end packaging in food
sealant applications
• Achieved the optimal flowability of liquid white
and liquid orange, ensuring consistent color
through suitable mixing with other colorants
• Ensured lot-to-lot consistency with DE value of
less than 0.5
• Supported customers in achieving stable and
high-quality coloration during their PVC
processing
ColorMatrix Liquid Color Concentrates
KEY REQUIREMENT WHY AVIENT
AVIENT SOLUTION
FUNCTIONALITY + COMPLIANCE
Avient Corporation 1
• Meet the diverse coefficient of friction (CoF) requirements across
various film structures and compositions for a wide range of
• Improve the speed of slip blooming and ensure consistent slip
performance post-film production
• Preserve excellent optical and mechanical properties
• Compliance with food regulations for end packaging in food
sealant applications
KEY REQUIREMENT
• Standard colorant for internal color matching in PVC sheet
• Manufactured with phthalate-free plasticizer
• Good thermal stability and compatibility with PVC resin for a wide
rang of color index choices
• Compliance with heavy metal-free and RoHS regulations
LIQUID COLOR CONCENTRATES AND
DOSING | AVIENTLEARN MORE
KEY REQUIREMENTS
Copyright © 2025, Avient Corporation.
https://www.avient.com/sites/default/files/2020-11/smart-colorants-infographic.pdf
Which product feature grabs a customer’s attention first?
COMPLEMENTARY SOLUTIONS
SMART COLORANTS:
MAKING THE MOST OF COLOR
SOLID COLORANTS LIQUID COLORANTS
Available based on many
different carrier resins
Clean, easy handling + feeding
Designed + engineered for
compatible polymer matrix
More effective for
low letdown ratios
Highly accurate dispensing
Can be processed
at lower temperatures
COLOR
STRATEGY
BEST
PRACTICES
EXPANDING
COLORANT OPTIONS
Avoid limiting yourself to either
solid or liquid forms, and focus
on the requirements of the end
application instead
• Widen your materials and
applications possibilities
• Achieve the desired
effect for each part
• Optimize productivity
and system costs by
matching the right colorant
type to the project
ADDING SPECIAL EFFECTS
Further differentiate and add value to your products
• Examples include: metallic, pearlescent, chrome look,
edge glow, sparkle/glitter, neon/fluorescent look,
woodgrain/stone/camouflage
SELECTING + SIZING
COLORANT EQUIPMENT
Both liquid and solid
colorants can be used in
the same production facility
• Use the right colorant
to significantly impact
production and offer
improvements in terms
of efficiency and quality
$37.5B
projected global colorants
market size by 2025**
84.7%
of consumers cite colors as
the primary reason they buy
a particular product*
U
S
D
© 2020 Avient, All Rights Reserved
To learn more about polymer colorants and how
you can improve your current color strategy,
visit avientdistribution.com or call +1.844.4AVIENT
https://www.avientdistribution.com/
https://www.avient.com/sites/default/files/2023-12/Maxxam FR - Extractor Fan - Case Study Snapshot.pdf
EQUIPMENT
MANUFACTURER
K I T C H E N E X T R A C T O R H O O D S
• Halogen free to industry standards
• Lower density
• Good impact properties
• Easy to process
• Good cost/performance
• Provided a non-halogenated solution while
increasing the performance of the formerly used
halogenated grade
• Supported the project with various expertise in
design (Avient Design), regulatory and technical
support
• Helped to reduce the system cost and make our
customer more competitive in the market
Maxxam™ FR Flame Retardant Polyolefin
Formulations – NHFR Series
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
NON-HALOGEN FLAME RETARDANTS
LEARN MORE
Copyright © 2023, Avient Corporation.
All Rights Reserved
https://www.avient.com/products/engineered-polymer-formulations/flame-retardant-formulations/maxxam-fr-flame-retardant-polyolefin-formulations
Equipment manufacturer
https://www.avient.com/sites/default/files/2023-08/Gravi-Tech Formulations - Hearing Protection Headset - Case Study Snapshot.pdf
Gravi-Tech™ Density Modified Formulations
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
CHEMICAL RESISTANCE + LIGHTWEIGHTING
LEARN MORE
© 2023, Avient Corporation, All Rights Reserved.
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/gravi-tech-density-modified-formulations
Safety Equipment manufacturer
https://www.avient.com/sites/default/files/2022-03/Versaflex-Footwear insert-Application snapshot_0330.pdf
AVIENT SOLUTION
LEARN MORE
Copyright © 2021, Avient Corporation.
All Rights Reserved.Copyright © 2022, Avient Corporation.
https://www.avient.com/products/thermoplastic-elastomers/versaflex-thermoplastic-elastomers
https://www.avient.com/sites/default/files/2020-11/case-study-one-pager-custom-tpe-outside-rear-view-mirror-gasket.pdf
AUTOMOTIVE
COMPONENTS
MANUFACTURER
O U T S I D E R E A R - V I E W M I R R O R
G A S K E T
• Black materials with hardness 60 and shore A
• UV Stabilized
• Overmouldable on to PP
• ROHS Compliant
• Customer specified material
• Utilized global reach to translate customer
approved solution from Europe to India
• Reduced development time as material was
already qualified in Europe
• Reduced import/export costs
• Enabled Indian business to specify Avient as a
preferred supplier
Custom GLS™ Thermoplastic Elastomer
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
UV RESISTANCE + PROCESSABILITY
LEARN MORE
Copyright © 2020, Avient Corporation.
https://www.avient.com/products/thermoplastic-elastomers/onflex-thermoplastic-elastomers
Automotive components manufacturer
https://www.avient.com/sites/default/files/2020-12/versaflex-mam-cup-english.pdf
MAM
L E A R N T O D R I N K ™ C U P
• Compliance with EU fatty food contact regulations*
• Soft, gentle feel
• Non-BPA, non-phthalate
• Great colorability
• Provided customized solution to comply with
Europe’s fatty food contact requirements
and application needs
• Enhanced customer appeal with a soft,
durable and custom-colored solution
Versaflex™ FFC Thermoplastic Elastomer
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
MEETS FATTY FOOD COMPLIANCE
LEARN MORE* Limitations may apply – check with Avient for more information
Copyright © 2020, Avient Corporation.
https://www.avient.com/products/thermoplastic-elastomers/versaflex-thermoplastic-elastomers
https://www.avient.com/sites/default/files/2023-12/Wire _ Cable Tri-fold Selection Guide_SPANISH.pdf
Avient makes no warranties
or guarantees respecting suitability of either Avient’s products or the information for your process or end-use application.
You have the responsibility to conduct full-scale end-product performance testing
to determine suitability in your application, and you assume all risk and liability arising from your use of the information and/or use or handling of any product.
AVIENT MAKES NO WARRANTIES, EXPRESS
OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, either with respect to the information or products reflected by the
information.
https://www.avient.com/sites/default/files/2024-05/Cesa Fiber Additives Hydrophobic for PP Nonvoven Medical - Case Study_0520.pdf
AVIENT SOLUTION
SAFETY + PERFORMANCE
LEARN MORE
Copyright © 2024.
Avient Corporation.
https://www.avient.com/sites/default/files/2023-11/Cesa Fiber Additives Hydrophobic for PP Nonwovens Product Bulletin.pdf
Slide 1: Medical textile manufacturer
https://www.avient.com/sites/default/files/2021-08/edgetek-phase-shift-antenna-case-study.pdf
ANTENNA
MANUFACTURER
P H A S E S H I F T A N T E N N A
• Achieved miniaturization through customized
high dielectric constant (Dk) materials
• Offered high Dk grades with superior
processing window and stability compared to
lower Dk ( < Dk6.0) grades
• Verified dimensional and electrical stability
would also meet needs of navigation system
substrate to streamline sourcing
Edgetek™ Formulations for 5G
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
HIGH DK PERFORMANCE
LEARN MORE
Copyright © 2021, Avient Corporation.
Stable electrical performance ( +/- 0.1)
• Good surface finish to prevent lamination issues
• Relatively wide processing window
• Dimensional and electrical stability
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/edgetek