https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
LEADING CONSUMER GOODS COMPANY B O D Y W A S H C A P S • Lend guidance in using color trending intelligence to customize 20+ colors for product line rebranding • Provide fast turnaround on new designs to improve speed to market • Navigate development efforts with external design firms and label manufacturers to ensure visual consistency and brand identity • Receive technical support before and during processing • Delivered over 20 approved custom colors utilizing market and trend expertise • Employed both virtual and onsite co-collaboration sessions for quick turnaround on crucial color decisions • Worked with all necessary parties, including design firms, manufacturers, and internal engineering team to protect brand integrity • Provided technical support and expertise to converter ColorWorks™ Design & Technology Centers – West Chicago KEY REQUIREMENTS WHY AVIENT?