https://www.avient.com/sites/default/files/resources/Investor%2520Day%2520-%2520May%25202012%2520-%2520Commercial%2520Excellence.pdf
Kahler
(16) Page 16
• Shifted sales compensation
practices to drive value and
margin expansion
• Significantly upgraded and
added sales, marketing, and
From Volume to Value
$2,622
$3,060
Sales
($ millions) 2006 2011PFadded sales, marketing, and
technical resources
• Expanded global cross-selling
• Invested in training and tools
3.3%
6.8%
Adjusted OI%
($ millions) 2006 2011PF
2006 2011PF
Page 17
• Value pricing practices enabled
by use of EVE tools
• Shifting the basis of
competition to specialization
1.5%
8.9%
Specialty OI%
Specialization Drives Margin Expansion
2006 2011PF
7.2%
PPS OI%
competition to specialization
differentiates PolyOne as a
value-added solutions provider
• Redirecting our technology and
marketing focus to the most
attractive segments 2.6%
5.6%
2006 2011
POD OI%
5.5%
7.2%
2006 2011
2006 2011
2006 2011
Page 18
• Global key account management
team focused on key markets
and strategic OEMs
• Drive growth in target markets
through application development750
1,120
Total Commercial Employees 2007 – 2011
49% Increase
Commercial Excellence – Recent Investments
*Includes ColorMatrix
through application development
• Leverage breadth of solutions
across all PolyOne platforms to
identify innovative solutions for
strategic OEMs and
Tier 1 partners
*
750
2007 2011
Sales Marketing R&D/Tech
Page 19
5%
1%
0%
27%
2%
12% 4%
Performance Dashboards Drive Execution
45%
26% 18%
5%
55%
Page 20
53%
Drivers of Customer Loyalty
Customer Experience is Key to Customer Loyalty
53%
Building Customer Loyalty
n = 4,960 B2B customers of 24 companies
Source: Corporate Executive Board
Company
and Brand
Impact
Product
and
Service
Delivery
Value-to-
Price Ratio
Customer
Experience
Page 21
• Continue to redirect our focus to more attractive
segments and increase customer loyalty
and retention
• Leverage new commercial tools and investments
to enable disciplined execution and accountability
Critical Imperatives
to enable disciplined execution and accountability
• Position PolyOne as the differentiated
value-added specialty solutions provider
Drive improved mix in all segments and
achieve margin and profitability growth
Page 22
Page 23
https://www.avient.com/news/sustainable-color-additive-solutions-textiles-avient-highlighted-yarn-expo-autumn-2023
Featured Articles
More
More
https://www.avient.com/news/avient-showcase-innovative-polymer-solutions-wire-and-cable-industry-wire-d-sseldorf-2024
Featured Articles
More
More
https://www.avient.com/news/avient-showcase-sustainable-textile-innovations-yarn-expo-autumn-shanghai
Avient and Coloro Collaboration: offers more than 400 Coloro colors as standard colorants for spin-dyeing (dope-dyeing) fibers.
Featured Articles
More
https://www.avient.com/news/avient-specialty-inks-showcases-its-long-standing-legacy-innovation-impressions-2025
Featured Articles
More
More
https://www.avient.com/knowledge-base/article/hit-comfort-zone-soft-touch-grips?ind[]=6596
Sunday afternoons just got more enjoyable
These enhanced products are typically priced higher than standard designs.
Learn More About Our Thermoplastic Elastomers
https://www.avient.com/knowledge-base/case-study/lawn-and-garden-maker-adds-appeal-profitability?ind[]=6596
The material helps the company produce attractive, high-quality garden sprayers featuring precisely fitting parts.
Discover more about OnFlex™ Thermoplastic Elastomers
Learn More
https://www.avient.com/knowledge-base/case-study/lawn-and-garden-maker-adds-appeal-profitability?pname[]=10744
The material helps the company produce attractive, high-quality garden sprayers featuring precisely fitting parts.
Discover more about OnFlex™ Thermoplastic Elastomers
Learn More
https://www.avient.com/news/avient-unveils-ptfe-free-and-non-halogen-flame-retardants-polycarbonate-fakuma-2023
Featured Articles
More
More
https://www.avient.com/news/avient-and-basf-collaborate-bring-colored-ultrason-global-market-high-performance-polymers
More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world.
Featured Articles
More