https://www.avient.com/news/colorforward-predicts-2024-trends-more-harmonious-colors-splash-exuberance
The name is a reference to the percentage of Earth’s surface covered by water (70%), the percentage of total freshwater on the planet (2,5%), and the percentage of freshwater that is not contaminated and hence usable and drinkable (0,4%), according to the United States Geological Survey (USGS).