https://www.avient.com/news/avient-and-coloro-collaborate-offer-sustainable-fiber-colorants-dope-dyeing-global-fashion-textile-industry
We’re excited to work together to help fashion brands and creatives determine which colors can be achieved in the dope-dyeing process, offering a faster, eco-conscious color selection.”
One of the keys to a successful fashion season for brands or retailers is to consistently come up with a fresh color range.
Both companies are working together to explore additional solutions and applications to help brands reduce waste and emissions while providing more sustainable color choices.
https://www.avient.com/news/new-textile-printing-inks-collaboration-announced-between-polyone-wilflex-and-ryonet
As part of the relationship, Ryonet will be launching a new range of Wilflex™ co-branded textile inks called Ryonet® EPIC™ Lava™.
The Wilflex™ brand of inks emerged in the early 1960’s as screen printing on t-shirts gained popularity for self-expression allowing the Wilflex™ brand to gain global recognition.
Photo Caption: EPIC™ Lava™: a new range of Wilflex™ & Ryonet® co-branded textile inks.
https://www.avient.com/news/polyone-debuts-latest-healthcare-solutions-mdm-west-2015
Percept solutions offer brand owners a readily available method to authenticate their products overtly or covertly, while helping to maintain brand equity and control supply chain issues.
Color and design services: InVisiO℠ services and solutions help brand managers and designers leverage color design to reinforce brand recognition, communicate quality and favorable emotional associations, and increase functionality of their products by making the device easier or more intuitive to use.
https://www.avient.com/news/new-zodiac-libra-silicone-inks-polyone-present-eco-conscious-options-performance-wear-screen-printers
CLEVELAND – June 17, 2019 – PolyOne’s Specialty Inks group today launched Libra™ silicone ink, the latest offering within its new Zodiac™ brand collection of eco-conscious screen-printing inks.
Zodiac Libra follows Zodiac Aquarius™, a waterbased ink portfolio launched in January and the first offering within the new brand collection.
Zodiac Libra silicone ink meets these performance-on-garment requirements for brands that desire a non-PVC formulation.
https://www.avient.com/news/new-technology-avient-helps-trace-origin-fibers-polyester-and-polyamide-textiles
This enables producers and brand owners within the textile industry to more easily determine the source of the fiber, verifying information provided on labels.
The textile industry’s supply chain is complex, making it difficult for fiber producers and brand owners to trace the textile products back to them,” says Mauro Dallavalle, senior marketing manager, Global Fibers at Avient.
Our tracer concentrates offer an attractive option for companies looking for low-investment taggant technology that doesn’t require the purchase of special equipment while still providing excellent traceability and helping to protect the brand.”
https://www.avient.com/knowledge-base/article/consumer-electronics-and-tpes
TPEs are becoming a integral part of each products brand experience.
https://www.avient.com/knowledge-base/case-study/closing-loop-post-consumer-recycled-pet-beverage-bottles
This in turn affects consumer perceptions of product appearance and brand value.
As a result, brand owners want to ensure the oxygen scavengers used in their PET bottles maintain efficacy with increasing levels of rPET.
https://www.avient.com/content/standards
Our logo is the most recognizable element of our brand.
To build strong brand recognition, the logo should always be used consistently in the formats listed on the previous pages.
https://www.avient.com/knowledge-base/case-study/utilizing-ocean-plastic-more-circular-economy
Recycled plastics can be used to create new products across several industries, but one brand owner in particular was looking to incorporate recycled plastics in their consumer applications.
reSound REC recycled content formulations helped this brand owner deliver on their sustainability goals.
https://www.avient.com/investor-center/news/avient-expands-sustainable-solutions-portfolio-acquisition-magna-colours-ltd
existing specialty inks portfolio, alongside prominent brands such as Wilflex® and Rutland®.
Magna represents an important investment in sustainable solutions, as brand owners seek alternatives to legacy technologies," said
Magna has pioneered the development of next-generation water-based ink technology that provides innovative and high-performance solutions for leading brands and screen printers.