From clothes and accessory brands to auto manufacturers, electronics manufacturers and even medical device companies, the problem of counterfeit merchandise is growing. In addition to ensuring that their intellectual property is used in a disciplined fashion on all products, some manufacturers are also using available brand protection technologies to help identify fakes, forgeries, copies and counterfeits. Recently developed brand protection technologies can help give manufacturers the edge they need to protect their products, reduce or eliminate false warranty costs and even expand into new geographic areas with confidence.

GLOBAL BRAND COLOR STD GLOBAL BRAND COLOR STD - TAPA TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

Hiformer™ – the brand new system for liquid masterbatches. Co-Create: Customizing Your Product During the second phase, the brand owner and the plastics processor work together to develop customized solutions for the specific needs of the application. See how our specially formulated colorants can help differentiate your brand

As consumer demand for more sustainable, eco-friendly products grows along with regulatory pressure, reSound R recycled content formulations can help brand owners deliver on their sustainability goals. In the face of these forecasts, many brands have committed to increasing the amount of recycled plastics in their products. The platform connects brands and manufacturers with trusted suppliers to fast track the process of sourcing, evaluating, and purchasing Oceanworks Guaranteed resins, yarns, components, and products.

Product/brand counterfeiting is a serious and growing global problem that negatively impacts consumers, businesses, and entire economies, with estimated costs of hundreds of billions of dollars annually. Enables brand owners to positively identify their products versus counterfeit products Preserves brand equity by protecting against wrongful accusations, consumer complaints, or legal actions

Our pro-active work in achieving compliance for our material helps leading consumer brands gain a competitive edge by indicating that their products are made with materials tested and approved for skin sensitivity, ” said Charles Page, director, global marketing, PolyOne GLS Thermoplastic Elastomers. Additionally, brand owners can accelerate time to market with this innovative material, which meets the pace of the consumer electronics market.” The Versaflex CE family of TPEs provides consumer electronics brands new solutions for unique design, performance and aesthetics.

Percept™ Brand Protection Technology – Authentication technology to protect brand equity and defend against potential liability caused by non-authentic products; enables efficient field identification to thwart counterfieters Collaborative Custom Color Expertise – Enables manufacturers to offer realistic training experiences by creating custom-tailored skin tones; thermochromatic technology enables model to change color in response to heat or cold, simulating hypothermia, fever or burns; can also be used to design distinguishable looks to drive brand equity

This cutting-edge oxygen scavenging additive is formulated to enhance the recycling capabilities of Polyethylene Terephthalate (PET) packaging, providing a trusted solution for brands seeking to extend product shelf life, meet sustainability goals, and contribute to a more circular economy. Additionally, this non-nylon-based product is compatible with recycled polyethylene terephthalate (rPET), making it an excellent choice for brands looking to incorporate higher levels of recycled material into their packaging. By enhancing the recyclability of PET packaging, we are helping brand owners and converters achieve their sustainability goals and reduce their environmental impact."

Developed in response to increasing demand from regional brands in China for greater product differentiation, this collection of color and additive formulations also offers to streamline production and reduce manufacturing cost. Brand owners in Asia continually seek to increase consumer engagement by visually differentiating their PET packaging,” said Say Eng Lee, general manager, Color & Additives Asia at PolyOne. We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness.”

The value we provide enables brand owners to drive market share within the food & beverage, household, personal care and healthcare packaging markets.” Advanced liquid color dispersions: New collections of ColorMatrix™ liquid color concentrates help to enhance brand presence and deliver dynamic shelf impact. Authentication technology: Percept™ solutions protect brand equity and defend against potential liability caused by counterfeit products, while helping to control supply chain issues and thwart fraudulent products.