https://www.avient.com/sites/default/files/2023-09/ColorWorks Body Wash Case_Study_Snapshot.pdf
LEADING CONSUMER
GOODS COMPANY
B O D Y W A S H C A P S
• Lend guidance in using color trending intelligence to
customize 20+ colors for product line rebranding
• Provide fast turnaround on new designs to improve speed
to market
• Navigate development efforts with external design firms and
label manufacturers to ensure visual consistency and brand
identity
• Receive technical support before and during processing
• Delivered over 20 approved custom colors
utilizing market and trend expertise
• Employed both virtual and onsite co-collaboration
sessions for quick turnaround on crucial color
decisions
• Worked with all necessary parties, including
design firms, manufacturers, and internal
engineering team to protect brand integrity
• Provided technical support and expertise to
converter
ColorWorks™ Design & Technology Centers –
West Chicago
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2024-08/OnColor REC Door Panel Case Study Snapshot.pdf
AUTOMOTIVE OEM
I N T E R I O R D O O R P A N E L
• Available for multiple resins and approved OEM colors
• Maintain performance characteristics of traditional raw
materials that use conventional carbon black
• Pass REACH and RoHS requirements
• Retain color consistency and stability
• Provide a Product Carbon Footprint (PCF) calculation that
aligns with ISO 14067:2018
• Provided recycled content formulations that
met all design and engineering goals while
achieving sustainability targets
• Provided effective alternative to materials
using virgin carbon black
• Achieved color stability under xenon arc and
TUV methodology
• Supplied necessary PCF calculation
certified by TÜV Rheinland and aligning with
ISO 14067 requirements
OnColor™ REC Polymer Colorants
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/products/polymer-additives/chain-extender-additives
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/polymer-additives/additive-dispersions
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/polymer-additives/reheat-additives-pet
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/fiber-line-engineered-fiber-solutions/kevlar-distribution-program
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/advanced-composites/pultrusion-and-continuous-filament-winding-technology
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives
https://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives
Versaflex™ Low Adhesive Build-up TPE for Protective Film Tack Layer
Versaflex™ TF Adhesive TPEs for Textile Fabrics
CORE™ Plastisol Adhesives