By selecting different grades that feature silkiness, grippy feel, or even soft-as-skin qualities, packaging designers and brand owners can convey luxury and brand distinction in both prestige and mass-market product packaging without the constraints and secondary operations that metals require. Our soft-touch TPEs with metallic effects and the latest colors bring together two important sensory aspects—visual and tactile—which strongly influence consumer brand preference.”  Caption: Packaging designers and brand owners can increase shelf appeal and create a richer sensory experience for consumers with TPEs and metallic effects.

As more consumers look to do their part and rethink their consumption habits, they are placing increased value on brands with responsible practices and products that align with such ideals. Further accelerating change at the brand level are actual and potential regulations for increased recycled content, less waste, and end-of-life requirements.  This enables consumer electronics brands to incorporate more post-consumer recycled (PCR), post-industrial recycled (PIR), or bio-based content into products without sacrificing properties.

The Zodiac brand represents a new generation of eco-conscious inks designed to provide screen printers with an array of solutions to meet a wide range of apparel brand performance needs. Formulated to meet the environmental initiatives of apparel brands, all Zodiac inks feature no compromises to on-press performance and durability. High solids inks are high opacity, flexible inks which meet the  durability requirements of sport brands

Packaging plays a critical role in engaging consumers with your brand. Enhance brand presence and deliver dynamic shelf impact with our solutions for personal care packaging. Packaging is increasingly playing a role in helping brands offer the time-saving convenience that consumers desire.

Coincident with the acquisition of the Clariant Color business in 2020, we branded the collective enterprise Avient—a new name for a new kind of materials company. In 2022, we expanded our materials offering with the acquisition of the protective materials business of DSM, including the Dyneema® brand, the World’s Strongest Fiber™.

Sustainability remains high on the packaging industry’s agenda and eco-friendly solutions that don't add complexity and cost are winners amongst brands, converters and resin suppliers. Make sure the bottles you select as packaging for those products reflect the value of your brands

Rutland has global sales and operations and goes to market with brand names, including Rutland™, PRINTOP™, QCM™ and Union Ink™.   plans to continue marketing with these brands, as well as its own Wilflex™ products, based on customer specification and preference.

ColorMatrix Optica toners and colorants for enhanced recyclability offer aesthetic as well as processing benefits for PET resin during the manufacture and recycling processes, and further downstream for convertors, bottle blowers and brand owners during packaging production.  Make sure the bottles you select as packaging for those products reflect the value of your brands

Phone case brands would be thrilled to offer consumers what they’ve wanted for quite some time in phone case design: white and light-colored cases that stay looking new longer. And using silicone presents its own set of challenges to phone case brands including mold flashing, longer lead times, and supply chain issues.  

New products, industry niches, and brand messages can be overwhelming. We provide targeted solutions and services that speak to your intended audience and reinforce your brand promise.