Marketing + Technical Info Product key characteristics, markets and applications, and sustainability benefits

Marketing + Technical Info These additives are created to enhance bioplastics so you can continue delivering top-end products to the market.

Marketing + Technical Info Explore Colorant Chromatics's broad portfolio, markets and applications, and how Avient can provide the highest levels of service (English language version).

Our unbiased approach and unique combination of design, polymer science and manufacturing expertise help you bring amazing new products to market fast. ColorWorks provides highly specialized color collaborative design service combined with color technology and expertise to support designers, marketing specialists and brand managers in their brand lifecycle management.

The larger handle suited their target market of older individuals making it safer and easier to use.  The new formulation allowed them to go after new markets, including commercial kitchens, and improved cost efficiencies to balance the increased part size.

Adding to the complexity of the decision, TPEs on the market now incorporate recycled and bio-based content. Improved sustainability is also a growing influence on material choices to meet market demands and companies’ sustainability targets.

Colorants and additives produced here serve multiple end-use markets, including transportation, electronics & electrical, healthcare, wire & cable, and packaging. Matt Defosse Marketing Communications Manager, Europe PolyOne Corporation +49 6407-907-0386 matt.defosse@avient.com  

Gary Fielding, global marketing director for PolyOne Color and Additives, notes, “PolyOne has long been a leader in development of laser-sensitive additive formulations, and these new developments are further proof of that. Matt Defosse Marketing Communications Manager, Europe PolyOne Corporation +49 6407-907-0386 matt.defosse@avient.com  

In food and beverage, industrial chemical and personal care markets, packaging applications must protect contents, attract consumer attention, reflect the value of the brand and meet goals for recycling and sustainability.   Incorporating Post-Consumer Recycled Content (PCR) Materials: Players in the market are opting for more sustainable designs, and one key methodology is in incorporating PCR materials into bottles.

The ISO 13485 certification of our Glendale site is a significant milestone for Avient as it demonstrates our unwavering commitment to providing essential solutions to the healthcare industry," said Mayendran Pillay, marketing director – Color & Additives, North America. This certification affirms our ability to meet the stringent quality and regulatory requirements of the medical device and healthcare markets."