https://www.avient.com/sites/default/files/resources/Overmolding_of_Thermoplastic_Elastomers_Engineered_solutions_for_consumer_product_differentiation.pdf
In the
consumer applications, the elastomer performance needed is processability, colorability and softness.
New colors, textures,
designs, comfort – these and more are all compelling reasons to choose a product that features an overmolded
TPE surface.
The consumers’ preference for a soft
touch, "warm" feel and a personalized color palette drives the use of TPEs in personal care products.