As consumption grows, requirements for high-quality color concentrates are becoming more challenging as well, as top brands focus on novel color solutions. Avient’s enhanced local turnaround for color concentrates will support middle to high end markets with consistent color quality, creative application of special effects, and unique colors to enhance product appeal and match branding requirements.

We’re thrilled to showcase our latest innovations at the Impressions Expo in Long Beach while honoring the legacies of our eight unique screen printing ink brands," said Tito Echiburu, General Manager of Avient Specialty Inks. Avient will showcase over 100 unique prints from Avient Specialty Inks brands, including Wilflex™, Rutland™, Printop™, QCM™, Zodiac™, MagnaColours™, Union Ink™, and Avient Specialty Inks, with a special focus on the following inks: 

Avient’s recent acquisition of the globally admired brand of Dyneema®, the world’s strongest fiber™, in September 2022 further advances its unparalleled portfolio of advanced composite and engineered fiber materials. The addition of Dyneema® accelerates our evolution into a specialty formulator of sustainable solutions, opening up new opportunities for future growth while building on the Dyneema® brand’s proud heritage of innovation, collaboration, and sustainability,” said Chris Pederson, president, Specialty Engineered Materials at Avient.

This guide is created annually to help plastic product designers, brand managers, and marketing professionals make more informed color choices.   Brand owners and designers of packaging and consumer plastic products can use these colors and effects as inspiration to define the aesthetics of their new products and achieve more shelf recognition.  

This can help shorten the time-to-launch of new product ranges, allowing fast and reliable checks prior to initiating sample development and simplifying the overall decision-making process for brand owners and technical colorists.   We were honored to collaborate with major cosmetics brand L’Oréal for their global Redken launch in 2022.

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Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.