PCR Color Prediction Service – winner of the 2023 Re|focus Sustainable Innovation in Design Award and a finalist for the 2023 Plastics Recycling Show Europe (PRSE) Product Technology Innovation of the Year Award, this digital service supports PCR resin coloration by illustrating the color possibilities or limitations of certain PCR material before sample development to help simplify the overall decision-making process for brand owners and technical colorists.   With a palette of 20 colors and effects, the guide helps plastic product designers, brand managers, and marketing professionals make more informed color choices.  

This in turn affects consumer perceptions of product appearance and brand value. As a result, brand owners need to ensure the oxygen scavengers used in their PET bottles maintain efficacy as increasing levels of rPET are introduced.

These new TPEs can help electronics brands and OEMs successfully and sustainably deliver on color, material, and finish trends without the fear of surface blooms.” Using Versaflex non-blooming materials, brands and OEMs can achieve a premium, silky-soft overmolded surface without surface blooms.

We are not only offering high-tech solutions and helping manufacturers to achieve a more sustainable development, but also using our expertise to help brands catch the latest color trends. This can help brands to obtain deeper insights into what today’s markets demand and how to leverage future trends.”

They should be explored, interpreted, and adapted to reinforce brand equity and to serve a variety of product and marketing needs, as well as specific regional influences.   Explore Avient's ColorForward™ Color Trend Forecasting Tool and learn how it can help designers and brand owners create impactful, trend-driven aesthetics for their future plastic products.

Avient’s Color Prediction Service digitally illustrates the color possibilities or limitations of certain types of PCR, simplifying the overall decision-making process for brand owners and technical colorists.  This can help simplify the overall decision-making process for brand owners and technical colorists, and help shorten the time-to-launch of new product ranges.

Creative and effective use of polymer colorants can have an effect all along the value chain, from brand recognition to competitive differentiation and a greater emotional connection with the product.

Is your brand ready to tackle the growing demand for cables with components that are up for the challenge? 

Examples of these emissions include greenhouse gases created through polymer production and equipment, on-site utilities, or transportation methods to the brand owner or original equipment manufacturer (OEM) in the value chain.  Collaboration across the value chain: a polymer value chain generally involves three organizations: raw material supplier, polymer manufacturer, and the brand owner or OEM. Scope 1 and 2 are typically associated with the polymer manufacturer – and include utilities of the production site, equipment, and transportation to the brand owner or OEM.

existing specialty inks portfolio, alongside prominent brands such as Wilflex® and Rutland®. Magna represents an important investment in sustainable solutions, as brand owners seek alternatives to legacy technologies," said Magna has pioneered the development of next-generation water-based ink technology that provides innovative and high-performance solutions for leading brands and screen printers.