https://www.avient.com/products/polymer-colorants/solid-color-masterbatches/oncolor-nir-sortable-colorants
OnColor NIR sortable colorants are available in a range of dark tones, including blacks, and can also be customized to support the needs of brand owners, allowing dark packaging to remain an option for current products.
Discover how a cosmetics brand achieved circular packaging with glamorous and striking special effects
https://www.avient.com/products/polymer-additives/antioxidant-additives/cesa-nox-a4r-additive-enhanced-recycling
It provides a solution for brand owners, recyclers and convertors working with ever-increasing quantities of recycled polyolefin who need to maintain high-quality levels of PCR.
Cesa Nox A4R offers an effective solution for brand owners who need to maximize their PCR usage to achieve sustainability and recyclability targets, recyclers involved with flake or pellets, and convertors of bottles, film, and sheet who need to maintain high-quality levels of polyolefin PCR.
https://www.avient.com/news/avient-unveils-colormatrix-lactra-esl-new-light-blocking-solution-extended-shelf-life-dairy-products
Compared to Avient’s existing Lactra grades, this innovative solution allows for brighter whiteness and more tailored light-blocking performance for the ESL dairy market, making it an excellent choice for brands seeking to improve their product offerings.
As the ESL dairy market expands, Avient's ColorMatrix Lactra ESL light-blocking additive solution stands out as a more sustainable choice for brands looking to enhance their product quality and extend their market reach.
https://www.avient.com/news/new-colormatrix-amosorb-4020r-avient-improves-oxygen-scavenging-100-percent-rpet-content
In addition, the additive is compatible with many different rPET grades to help brand owners achieve their sustainability targets.
Brand owners themselves are committing to increased recycled content beyond these regulations.
https://www.avient.com/news/new-colormatrix-lactra-dairy-protection-additives-avient-feature-low-tio₂-and-inorganic-content
Food and beverage brand owners are aware of current French tariffs and potential future tariffs that may limit TiO2 content in packaging.
As a result, brand owners in the EU, Asia, and LATAM are proactively reducing TiO2 and total inorganic content in their packaging to less than 4 percent, with an eye toward an expected future reduction to less than 1 percent.
https://www.avient.com/news/avient-unveils-colormatrix-amosorb-4020l-new-shelf-life-extender-oxygen-scavenging-additive-pet-packaging
This new additive offers brand owners and converters a cost-effective solution to enhance the shelf life and recyclability of their PET bottles.
This non-nylon-based additive is compatible with recycled PET (rPET), making it an excellent option for brands looking to incorporate higher levels of recycled material (up to 100%) in their packaging.
https://www.avient.com/knowledge-base/case-study/cutting-edge-product-development-rada-cutlery
This new line represented a major departure in their design language and branding and injected a fresh feel to the product.
It delivered on both their core manufacturing efficiency values and their brand promise to deliver the best value and quality guarantee to their customers.
https://www.avient.com/knowledge-base/article/consider-adding-soft-touch-grips-competitive-edge
TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal.
Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.
https://www.avient.com/knowledge-base/article/exploring-benefits-bio-based-alternatives
Using these types of solutions, companies can differentiate their brands and position themselves as market leaders and innovators in sustainability.
Using bio-derived alternatives can help attract and retain environmentally conscious consumers and foster brand loyalty.
https://www.avient.com/news/apr-recognizes-oncolor-nir-sortable-colorants-avient-preferred-recyclability
Dark packaging, traditionally using colorants containing carbon black, is a popular choice for brand owners.
APR’s MPG program helps brand owners be more confident that the materials they incorporate into their products support recyclability.