This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency. We’re continually supporting brand owners and designers to re-imagine their sustainability goals,” said Alessandra Neves, senior marketing and sustainability manager at Avient.

The new service combines advanced liquid colorants, Web-accessed software, and automated dispensing technology to offer a complete package that enables brand managers, converters and designers to take greater control of their color development and supply chain. These formulations can be produced locally for customers to shorten lead times and achieve complete color consistency and brand integrity.

OURO BRANDS Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

NEW AB BRANDS TAN PET Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

How do counterfeits affect brands? They can harm brand integrity, reduce consumer safety, even ratchet up product liability issues. The proliferation of apps allows a consumer or brand owner to scan and authenticate a code with the touch of a button.

Color Prediction Service: an award-winning service that digitally illustrates the color possibilities or limitations of certain types of post-consumer recycled content (PCR) to simplify the overall decision-making process and help transition brand owners and technical colorists to higher levels of PCR ColorForward™: an annual color forecasting guide for the plastics industry developed to help brand owners and manufacturers make informed color decisions for new products and packaging Whether you need to enhance performance, match a brand-specific color, or improve the recyclability of your solutions, our team is prepared to help you achieve your goals."

The new offerings for 2017 include: •    Wilflex One™ Special Effects – additions of shimmers, glitter, particle base, phosphorescent and foil adhesive to this non-PVC range •    Wilflex™ Elements – a new tactile selection book featuring the primary EPIC™ ink technologies, colors and finishes •    Wilflex Originals – latest design number 9 featuring a 1961 Eldorado Cadillac, created to mark the Wilflex 55th Anniversary celebrated at the end of 2016 •    Oasis™ Imagebrite Reflectives – This brand new water-based reflective ink, containing light reflecting microspheres, will be exclusively previewed at the show. The Wilflex brand of inks emerged in the early 1960’s as screen printing on t-shirts gained popularity for self-expression allowing the Wilflex™ brand to gain global recognition.

Creative and effective use of polymer colorants can have an effect all along the value chain, from brand recognition to competitive differentiation and a greater emotional connection with the product.

Is your brand ready to tackle the growing demand for cables with components that are up for the challenge? 

TPEs are becoming a integral part of each products brand experience.