https://www.avient.com/sites/default/files/2023-04/Smartbatch Color and Additives - Lower Bumper - Application Snapshot.pdf
AUTOMOTIVE OEM
L O W E R E X T E R I O R B U M P E R
• Develop a new color for molded-in-color plastics
• Create ‘Wow’ effect without chroming or paint
• Provide metallic aspect with good UV resistance for
exterior part
• Developed new “gris megalithe” color for PP
(AS1) utilizing Avient Design center
• Produced master plaques to showcase new color
• Accelerated testing to certify outstanding
weathering resistance
• Collaborated across the supply chain to optimize
metallic effect in the final part
Smartbatch™ Combination Colorants &
Additives
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2021-05/frost-for-persaonal-care-pet-bottle.pdf
S H A M P O O B R A N D
P E T B O T T L E F O R H A I R
C A R E
• Customized color and anti-UV combination
• Provided quick response and local service
• Simplified processing without additional
equipment investment
• Increase innovation capabilities and brand
aesthetics
OnColor™ Frost PET Effect
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2021-10/dynaflex-knee-brace-case-study-one-pager.pdf
H E A LT H C A R E D E V I C E
M A N U FAC T U R E R
W E B K N E E B R A C E
• Good bonding to polypropylene (PP)
• Flexible and soft-touch feel
• Skin contact, general FDA compliance
• Good tensile strength and resilience
• Excellent colorability
• Offered material that passed the required
FDA regulations
• Provided high elasticity memory and ultra
soft tactile finish to meet the comfort and
pleasant surface feeling requirements
• Delivered TPE with easy and stable
processing and colorability
DynaflexTM Thermoplastics Elastomer
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-07/case-study-one-pager-versaflex-om-vacuum-cleaner-gasket.pdf
Good bonding to PC/ABS
• Acceptable compression set
• Wide hardness range
• Cost effective
VAC U U M C L E A N E R
M A N U FAC T U R E R
V A C U U M C L E A N E R G A S K E T
• Offered overmolding solution with proven
success in passing the peel test
• Delivered a TPE solution with good sealing
performance to fulfill customer’s
requirements
Versaflex™ OM 9140 Translucent
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-07/case-study-one-pager-versaflex-vacuum-cleaner-wheel.pdf
COLORABILITY + SLIP RESISTANCE
AVIENT SOLUTION
VAC U U M C L E A N E R
M A N U FAC T U R E R
V A C U U M C L E A N E R W H E E L
• Excellent slip resistance and wet grip
• Easy processing
• Easy coloring
• Offered an easy processing TPE suitable
for coloring with masterbatch to meet
customer preference
• Provided material solution ideal for
meeting critical tire performance needs for
slip resistance and grip during operation
Versaflex™ D3226N
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2022-10/OnColor Bio-based Solution - Reform Design Lab - Application Snapshot.pdf
R E F O R M D E S I G N L A B
B I O - B A S E D D E S I G N
F U R N I T U R E
• Matt black color in cellulose fiber filled PLA
• 3D-printable material
• Possible outdoor use
• Fast development to adapt to online requests
• Developed custom products that fulfill color,
appearance, UV stabilization and material
requirements
• Provided fast support to answer evolving
online demands
• Offered small and flexible quantities and
suggestions for further colors
OnColor™ custom masterbatch and
engineered material
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-10/avient-design-impact-protection-project.pdf
IMPACT
PROTECTION
D E S I G N A N D M A T E R I A L S O L U T I O N S
Avient Corporation 1
PROJECT KICK OFF
B R I E F
Application: Protective sports equipment
Challenge: Provide functional material to protect
against impact for chest protector
Requirements:
• Compact - reduce thickness and weight for
improved comfort and functionality
• Meet EN standards
• EN1621-1 level 2 & EN1621-2 level 1
• Eliminate the use of foam and glue
• Be waterproof and easy to clean
• Sustainable
• Easy to prototype & considers manufacturing
efficiency
Avient Corporation 2
VIBRATION DAMPING TECHNOLOGY (VDT)
H O W D O E S I T W O R K ?
Avient Corporation 3
Simplified Drop Test
• 65g steel ball
• Dropped from 305mm
• Onto 3.175mm thickness flat
samples
Materials Tested
• Standard TPE 30 Shore A
• TPU alloy 60 Shore A
• Damping TPE 32 Shore A
VDT reduces
bounce
Avient Corporation 4
SIMULATION & CALIBRATION
E N 1 6 2 1 - 1 L E V E L 2
Image courtesy of Airobag TV
https://www.youtube.com/c/AirobagTV/videos
Simulation of Impact
A weight dropped onto protective element in
contact with rigid substrate
https://www.youtube.com/c/AirobagTV/videos
Avient Corporation 5
SIMULATION & CALIBRATION
E N 1 6 2 1 - 1 L E V E L 2
REFINING THE DESIGN
D E S I G N A N D M A T E R I A L C O M B I N A T I O N
Avient Corporation 6
• A number of different shapes and
designs are created and simulated to
determine which one works best
• Refining to meet EN standard
• VDT TPEs can help reach compliance
with EN1621-1 level 2 and EN1621-2
level 1
• Optimum protection can be achieved
by combining industrial design and
engineering
Avient Corporation 7
VALIDATION
P R O T O T Y P I N G W I T H 3 D P R I N T I N G
3D Printing Validation
-15% -10% -5% 0% 5% 10%
Density
Tensile Strength //
Tear resistance //
Rebound resilience 2mm
3D Printed VDT vs Injection Molded
VDT can be 3D printed for concept evaluation early in the design process
SUMMARY
Avient Corporation 8
• Enabled a new, compact design with a
customized VDT TPE formulation
• Improved user comfort and functionality
• Fulfilled EN standards
• Reduced number of prototyping tools
required
• Reduced time spent in product development
by 40 percent, enabling faster
commercialization of product
https://www.avient.com/sites/default/files/2024-05/Complet LFT Step Linkage case study snapshot_aftermarket.pdf
A F T E R M A R K E T PA RT S
M A N U FAC T U R E R
S T E P L I N K A G E
• Maintain performance qualities of incumbent aluminum
part (UV, weatherability, and structural integrity) while also
reducing cost
• Eliminate rust and corrosion concerns
• Increase throughput and streamline manufacturing
• Outperformed coated die cast aluminum and
reduced part costs by 40%
• Delivered moisture-resistant PA66 formulation
to eliminate powder coating and implement a
one-step, injection molding process
• Expanded design options through advanced
design and polymer expertise
• Utilized advanced simulation software to build
confidence in the final part performance
Complēt™ Long Fiber Reinforced Structural
Thermoplastics
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2023-06/Gordon Composites Diving Board Spring Case Study Snapshot.pdf
DIVING BOARD SPRING
D I V I N G B O A R D S P R I N G
P O O L D E C K E Q U I P M E N T
M A N U FA C T U R E R
• Non-corrosive alternative to steel springs to prevent rust,
degradation and staining of pool decks
• Flexible and durable to prolong product life
• Provided a corrosion-proof composite
material to prevent rust stains on pool decks
• Delivered a custom-shaped compression
molded spring capable of deep deflection
and high fatigue resistance for extended
product life
• Reduced weight by 75% compared to steel,
resulting in lower shipping and installation
costs
Gordon Composites™ Molded Unidirectional
Thermoset Barstock
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/sites/default/files/2020-07/case-study-one-pager-therma-tech-automotive-led-heat-sink_0.pdf
© 2019, All Right Reserved
Avient Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
T R A N S P O RTAT I O N
L I G H T I N G S U P P L I E R
H E A T S I N K F O R H I G H P O W E R
L E D
• A material to replace aluminum
• High thermal conductivity - 20 W/mK
• Electrically conductive
• Increase production rate by 50%, as
three secondary operations were
eliminated
• Reduced the weight of each part by 30%
• Collaborated with the customer to
participate in the SPE Automotive
Innovation Awards
Therma-Tech™ TT6600-5001 EC Grey
KEY REQUIREMENTS WHY AVIENT?